The DEW Nation has been heard. MTN Dew Baja Blast will make it triumphant return to store shelves nationwide just in time for summer.
MTN Dew fans are fierce and loyal. One of the flavors, MTN Dew Baja Blast was a favorite with fans. After a prolific, vocal social media campaign, the #BringBajaBlastBack nation has news that they wanted to hear. MTN Dew Baja Blast will be returning to store shelves on April 23.
MTN Dew Baja Blast returns to store shelves (PRNewsfoto/Mountain Dew)
Available nationwide on April 23, the tropical-lime flavored beverage will hit store shelves. The tropical-lime flavor is perfect on a warm, summer day. Fans can purchase “20 oz. bottles, 12-packs of 12 oz. cans, as well as additional multi-pack sizes.” Baja fanatics will have to stock up on their favorite flavor because it will be available for only a limited time.
It is refreshing to see a brand listening to its fans. While many companies look to food trends to influence products, fan favorite flavors have their place in the market. If fans don’t like the trends or new flavors, the brands need to listen.
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The same goes for old favorites. Who hasn’t craved something from their childhood that we can no longer buy? Why can’t companies bring those favorites? Luckily, MTN Dew is listening to its fans and is bringing back this specific flavor.
Truthfully, MTN Dew fans could have sensed that some type of announcement was coming. Over April Fools, MTN Dew suggested that MTN Dew Baja Blast was coming back at the fictional Baja Bungalow. The Baja Bungalow was stocked with a personal supply of Baja Blast. Although the concept was fictional, fans dreamed it would be a reality. Now, with the comeback of the Baja Blast, they can try to create their own Baja Oasis.
The power of the fans is clear. Thanks MTN Dew for listening and get ready to stock up on the MTN Dew Baja Blast on April 23.