Champion x General Mills collection is the ultimate cereal fashion for fans.
Beyond the cereal bowl, cereal fashion is the newest food fashion for foodies. Champion x General Mills Collection brings nostalgic brands to life. Whether you embrace the magic of Lucky Charms or are ready to unleash your Wheaties champion, this limited-edition capsule collection is perfect for the ultimate cereal lover.
Recently, many food brands have put their mark on fashion. From favorite snacks to convenience stores, fashion and food have become a perfect pairing. While people are drawn to the flavors of the food on the table, they want to celebrate those favorite foods on their sleeve, too.
The newest addition to the food and fashion world is the Champion x General Mills collection. Featuring some of the iconic General Mills cereal brands, like Lucky Charms, Wheaties, Cinnamon Toast Crunch and Honey Nut Cheerios, these hoodies and t-shirts are destined to be a huge hit.
David Robertson, Director Champion Global Brand Marketing, said “From Wheaties’ empowering athletic message to Honey Nut Cheerios’ support for heart health, we were able to create a collection that merges both brands together in a genuine and fun way.”
While this fashion collaboration is exciting, Champion and General Mills are looking to give back to the community. With this product launch, Champion is helping No Kid Hungry provide up to 300,000 meals to children in need.
With children back in school, the need for meals continues to grow. It has been said that children who are hungry can find it difficult to focus and learn in school. With “one in four children” facing hunger, the need to support No Kid Hungry and the community continues to grow.
The Champion x General Mills Collection has a variety of pieces. Prices range from $30 for a kids t-shirt to $75 for an adult hoodie. The collection can be shopped on Champion.com.
What favorite food would you like to see turned into a fashion statement?