As Cherries Wild premieres on FOX, the Pepsi Cherries Wild mobile app gives everyone an opportunity to win big. If you are ready to play with the contestants and other players at home, it is time to download the app. Can your pop trivia skills earn you a prize?
In recent years, food brands have become part of the cultural collective. That refreshing beverage is more than just quenching a thirst. From food fashion to being part of a fan base, food can say more than I’m hungry.
While food television is filled with celebrity chefs, cooking competitions and even some food travel, other collaborations are becoming relevant. The Pepsi Cherries Wild show and mobile app shows another expansion.
Are you ready to play Pepsi Cherries Wild?
While it seems that people are binging endless amounts of television, a recent Nielsen report states that “73% of adults use a digital device while watching TV and 55% of people watching TV with phone in hand are playing games.” Although that number might seem staggering, think about your personal viewing habits. The numbers don’t lie.
With this information in mind, it makes sense that Pepsi would find a way to bring the television excitement off the screen and into a person’s hand. From that refreshing beverage to the device, the interactions are many.
For Pepsi, the collaboration was an opportunity to engage consumers in a different way. By complementing the television experience and engaging viewers, Pepsi connects fans more deeply.
Todd Kaplan, Vice President of Marketing at Pepsi, said “We know our Pepsi consumers believe in the possibility of winning big and are always up for a challenge, so we are giving them an opportunity to win big anytime, anywhere with our new mobile app.”
Via the Pepsi Cherries Wild app, users will have opportunities to play along. From Cherries Wild Moment to Trivia Rush, these potential winning opportunities make watching an interactive event. Even if you don’t win big, you have a vested interest to keep watching and playing.
If you are ready to get into the game, download the Pepsi Cherries Wild app and watch the show on FOX. The premiere is February 14 at 7 p.m. EST.