When M&M’S Crunchy Cookie hit store shelves, it was waiting to be transformed into an amazing treat beyond the bag. As seen in this collaboration with celebrated pastry chef, Milk Bar owner, and best selling author Christina Tosi, that chocolate candy can become an epic treat.
Recently, FoodSided spoke with Tosi about her partnership with M&M’S. Revealing that her “taste buds were formed in the aisles of the grocery store,” that sentiment is apparent in many of the whimsical desserts that have become her signature. Blending that touch of nostalgia in every bite, the celebrated baker always put fun into the conversation.
With this partnership, Tosi has created M&M’S x Christine Tosi Crunchy Cookie. This special treat takes the flavors of the new M&M’S candy and transforms them in a very Tosi way. From the perfect visual to the memorable bite, it is a delightful dessert.
When asked about the inspiration for the special cookie, Tosi said it came from the candy. Specifically, she said it is a “love letter” to the new M&M’S flavor. The center flavor is said to mimic the center cookie center in the candy. It is a celebration of flavors and textures.
Specifically, Tosi said that this cookie celebrates the idea of “more is more.” Even though there is a cacophony of flavors and texture, nothing is muddled. The candy reference is clear, but the cookie stands on its own.
Although the cookie might be over the top, it has the right “inclusion.” When asked, Tosi shared that she tests, re-tests, and reconfigures recipes to ensure that the inclusion is perfect. For the non-baking expert, that idea means that there is a delicious ratio between the cookie and all the extras.
While this cookie would probably fly off store shelves, only 100 lucky fans will get a chance to claim this free cookie that is baked directly in Christina Tosi’s kitchen. More information on the giveaway can be found on MMS.com.
Also, Tosi will be recreating the recipe on Bake Squad on Monday, April 4 (and it will be available to watch after the live event). The recipe will also be available online.
The new M&M’S Crunch Cookie can be found at various stores. The candy is available in Single, Share and Sharing Stand Up Pouch. Prices vary.