Martini & Rossi Frosecco is THE summer to-go cocktail.
Ready to head outside with a to-go cocktail? Martini & Rossi Frosecco is changing how people toast to fun in the sun. In a way, this new to-go cocktail is like an adult juice box that makes any event a celebration.
For many people a frosecco or a frose is a perfect summer cocktail and Martini & Rossi is here to deliver. Whether it is that picture perfect moment or the frozen texture, those cocktails are popping up everywhere.
Although many restaurants and bars can easily create these cocktails at a push of a button, the at-home mixologist can have more difficulty. From breaking out the blender to getting the right ratios of wine to liquor to ice, some people throw in the towel before they even start.
With the new Martini & Rossi Frosecco and Martini & Rossi Frosé all you have to do is open and enjoy. These premium wine cocktails are made with Italian wine and all-natural fruit flavors. Each cocktail is made “without any artificial sweeteners, high fructose corn syrup or artificial coloring.”
Thinking about these new Martini & Rossi offerings, it is another example of consumers wanting portable, easy cocktails. While canned wine has become a more popular option, these to-go cocktails expand on that idea. The portability factor makes it a great option for summer entertaining.
Additionally, it seems that the wine cocktail is becoming more popular. While some people enjoy a classic cocktail, those flavors can be bolder or the alcohol content can be stronger. By offering these type of middle ground options, people can enjoy their libation and feel a little less guilt.
Given that these to-go cocktails will be quite popular this summer, it seems likely that other brands will create their versions. Since rose all day is here to stay, the beverage aisle could become quite crowded.
The new Martini & Rossi Frosecco and the Martini & Rossi Frosé are available nationally and retail for approximately $3.99 a pouch.
What is your favorite summer to-go cocktail? Will you be sipping a Frosecco this summer?