Tostitos hosts Salsa for Cinco with Mario Lopez

Sometimes a dance break is the highlight of the day. Tostitos and Mario Lopez are ready to Salsa for Cinco. Are you ready to move to the beat?

Tostitos has been a staple of Cinco de Mayo celebrations. This year, the celebrations are taking a virtual turn and Mario Lopez and his wife Courtney Lopez are helping people celebrate at home. With Salsa for Cinco, everyone can join a dance break for a good cause.

Opening a bag of Tostitos tortilla chips and salsa with friends has long been part of the Cinco de Mayo celebration. While this year’s celebration might be shared over a screen, everyone can still enjoy some time together. Since you are enjoying the day at home, you do not have to worry about someone potentially double dipping in that salsa bowl (and, flipping the tortilla chip is still double dipping).

In a play on chips and salsa, Tostitos has partnered with Mario Lopez and his wife, Courtney, for Salsa for Cinco. This event focuses on salsa, the dance. While you can enjoy some chips and salsa after showcasing those epic dance moves, this event is about having some fun, raising funds, and bringing awareness to the current crisis.

While news reports often discuss the discouraging job reports, impact of social distancing and additional economic hardships, some groups are feeling the crisis dramatically. According to the Latino civil rights and advocacy organization, UnidosUS, the Hispanic community has been extremely hard hit. From lost service industry jobs to the inability to work from home, many people in the Hispanic community are facing much uncertainty.

Marissa Solis, SVP of marketing and a leader among Frito-Lay North America’s Hispanic outreach efforts, believes that this Salso for Cinco event brings together awareness and a little fun. She said, “Tostitos and Frito-Lay are all about encouraging people to get together and smile, so to be able to do that in any small way possible, and more importantly while shining a light on the inequities in the Latino community — that’s what this event stands for.”

Salsa for Cinco is an online dance party that will raise awareness and funds for the Hispanic community, which has been disproportionately impacted by the current crisis. On May 5 at 7 p.m. EST, Lopez will host a dance party on his Instagram account. Everyone is encouraged to take a break, listen to some music and get moving. Even for a few moments, a dance break can bring smiles.

Lopez said, “The entire world is in need of moments of levity and reminders to savor those little moments of joy during these trying times. At the same time, we need to raise awareness about the Hispanic population who has been hit incredibly hard during this crisis. This serves as a great opportunity to do both.”

To kick off this event, Tostitos is donating $100,000. Additionally, $5 for every person who joins the May 5th livestream will be donated, up to $100,000. “The funds will provide emergency cash assistance to 125 low-income Latino families struggling to pay for basic needs like groceries, diapers, medicine, rent and utilities.”

To participate in Salsa for Cinco, you do not have to be a Dancing with the Stars caliber dancer. You can have two left feet. Once that music hit, the rhythm is going to get you and you might just shake those hips. Even if you make everyone laugh at your dance moves, that moment of levity might be just what is needed.

Are you ready to join Tostitos and Mario Lopez for Salsa for Cinco? Can you show us your best dance moves?