New Organic Reese’s Peanut Butter Cups are here

New Organic Reese's Peanut Butter Cups, photo provided by Reese's
New Organic Reese's Peanut Butter Cups, photo provided by Reese's /

The iconic Reese’s peanut butter cup filled with the perfect ratio of chocolate to peanut butter is helping us feel a little less guilty if we’re caught eating more than one. Reese’s is releasing ORGANIC Reese’s Peanut Butter Cups in dark and milk chocolate cups. Talk about a brand really trying to help us stick to our diets this year!

Reese’s wants everyone to enjoy their peanut butter cups, no matter your lifestyle and they refuse to sacrifice the amazing taste of the soft, creamy peanut butter layered with sweet milk chocolate.

Rolling out nationwide this February, Organic Reese’s Peanut Butter Cups are available in 1.4-ounce dark and milk chocolate packs at an SRP of $1.99. We expect nothing but perfection from Reese’s and the brand already proved its credibility stating that Organic Reese’s Peanut Butter Cups are certified USDA Organic, Non-GMO Project verified, and Rainforest Alliance Certified.

Fans should also keep a lookout for Organic Hershey’s milk chocolate and special dark chocolate bars in 1.55-ounce bars at an SRP of $1.99, coming to shelves nationwide this month!

New Organic Reese's Peanut Butter Cup
New Organic Reese’s Peanut Butter Cup, photo provided by Reese’s /

The Hershey Company recently announced in an earnings report that the company plans to introduce more zero-sugar items and organic products during fiscal 2021.

“Our sugar-free platform has been performing well and we believe this will enable us to reach more households and provide consumers with more great tasting ways to enjoy their favorite Hershey brands,” Michele Gross Buck, chairman, president, and chief executive offer,” said in an announcement.

Looks like the company is striving to make the sugar-free category more acceptable and we don’t have any objections.

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Of course, if you are a die-heart fan (like me) and would rather eat the original Reese’s Peanut Butter Cups, no one is stopping you there either! Reese’s has over 10 variations and the possibilities are endless. You want Reese’s Sticks, Reese’s Outrageous Candy Bar, Reese’s Mallow-Top Peanut Butter Cups (just in time for Easter), they have it all!

The writer of this post has a professional relationship with this brand. All opinions stated within this post are her own.