Target’s Favorite Day Features 700 New Products All Under $15

Favorite Day, photo provided by Target
Favorite Day, photo provided by Target /

BIG NEWS PEOPLE! Target wants to keep luring us in and now they have  us locked forever with the launch of their own food brand, Favorite Day. The brand will feature over 700 high-quality, carefully crafted items across bakery, snacks, candy, premium ice cream, mocktails and so much more all under $15. My god. As if I needed another reason to go to Target and buy unnecessary things.

Okay, 700 products are extremely overwhelming, but Target assured us that they are delivering the best of the best as all products have passed rigorous taste and quality tests. Their talented team of food scientists and developers really developed the most genius creations.

We’re talking macarons, lava cakes, French Brioche bread, non-dairy frozen desserts and anticipated guest favorites like Caramel Macchiato Trail Mix (WOAH), Gourmet Brookie Dough Ice Cream (YES PLEASE) and Mini Everything Bagel Croissants (DANG, WATCH OUT TRADER JOE’S).

Favorite Day will expand upon Target’s portfolio of owned brands and build on the success of Good & Gather, Target’s flagship food and beverage brand, further reinforcing Target’s commitment to enhancing the guest experience by making it easy for families to discover the joy of food.

“We’re thrilled to build on Good & Gather’s success and the strength of Target’s food and beverage business by debuting our new owned brand, Favorite Day,” says Rick Gomez, executive vice president and chief food and beverage officer, Target.

Now don’t go to Target this weekend expecting to see all 700 new products waiting for you. The Favorite Day brand is making its debut starting on Monday, April 5, so be sure to stock up on those Target reusable bags.

Favorite Day will be available in all Target stores, and via Target’s safe and easy same-day services, Order Pickup, Drive Up and Same Day Delivery with Shipt beginning April 5.

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While we are still four weeks away from April 5, we can still head to Target and get ready for Easter. Masks on of course.