BRB placing my Chipotle order immediately. In case you haven’t heard, Chipotle has made our day by adding quesadillas to the menu! What a great day in history.
Chipotle announced the launch of its new Hand-Crafted Quesadilla – the brand’s first customizable digital-only entrée. Available starting March 11, the Quesadilla is an answer to fan requests, as its been one of the most talked about Chipotle menu items on social media for years.
Ah, the excitement is too much to handle.
LOOK. AT. THAT. CHEESE.
The Quesadilla marks the first customizable entrée Chipotle will add to its menu since it introduced a salad option 17 years ago.
The dreamy details on Chipotle’s NEW Hand-Crafted Quesadilla.
Chipotle’s Quesadilla is filled with Monterey Jack Cheese (just imagine the melted cheese being pulled apart) and freshly prepared with Responsibly-Raised® Chicken, Steak, Carnitas, Barbacoa, Sofritas, or Fajita Veggies.
The preservative-free flour tortilla is folded and pressed using a new custom oven in Chipotle’s Digital Kitchen, which melts the cheese perfectly and enables restaurants to make Quesadillas more quickly and conveniently. Yup, we’re sold. We need this now.
The menu item is then cut into the classic triangular pieces and served in 100% compostable packaging that allows guests to pick three salsas or sides, including fresh tomato salsa, sour cream, or hand-mashed guac (obvi guac costs extra).
The burning question we are all wondering, why is Chipotle NOW adding quesadillas to the menu?
According to the press release, Chipotle tested the Quesadilla as a digital-only menu item during summer 2020 to capitalize on the brand’s digital scale while removing operational friction by utilizing its Digital Kitchen. This pilot program was conducted in Cleveland and Indianapolis, which then allowed Chipotle to listen, test and learn from customer feedback, and iterate before deciding on a national launch strategy. Thanks Chipotle for crafting the most perfect quesadilla to ever exist on the planet.
Chipotle wants you to try the new item ASAP so they’re waiving the delivery fee for you this month!
From March 11 through March 21, Chipotle will offer a $0 delivery fee when guests order a quesadilla on the Chipotle app or Chipotle.com.
Chipotle and DoorDash also teamed up to exclusively offer DashPass subscribers $8 off any quesadilla purchase with a $25 minimum order for a limited time, starting March 18.