Gen Z is a generation of entrepreneurs and the popular 16 year old TikTok star, Charli D’Amelio, launched her very own line of merchandise in collaboration with her favorite coffee chain, Dunkin’.
Who is Charli D’Amelio?
Charli is the first person on TikTok to earn both 50 million and 100 million followers, and as a person who is always keeping up with her on TikTok, I can totally see why she has so many fans.
She makes the most difficult TikTok dances look extremely seamless and she has such elegance when performing for her millions of fans.
Before kicking off her social media career, she danced for 10 years so you can say she’s an expert.
Charli also has a younger sister, Dixie, who is another TikTok star and happens to be dating Noah Beck, another famous Gen Z’er.
So, how did Charli land a deal with Dunkin’?
First of all, if you haven’t downloaded TikTok yet, then you should. You’ll notice that in most of Charli’s videos she has a Dunkin’ cup that she is sipping from and that isn’t paid endorsement. Charli legit just loves a good iced coffee from Dunkin’.
Charli supported the coffee chain so much that Dunkin’ created a cold foam last month based on her go-to order and named it, ‘The Charli.’
The Charli’ features Dunkin’ cold brew mixed with three pumps of caramel, sweet cold foam and topped with cinnamon sugar. This is obviously where she gets all her energy!
Now, the details you’ve been waiting for, what’s included in THE CHARLI MERCH LINE?
To extend Charli’s love for the brand, Dunkin’ worked with her to create the cutest line including a Dunkin’ onesie, hair scrunchies, shoelaces, a pom pom keychain, a sparkly tumbler (for the cold brew obviously), an iPhone case, and a limited-edition cold brew tap handle priced at $100. All other merchandise is available between $16-65, which you can browse and purchase HERE. And don’t worry, it’s free shipping on all orders.
Dunkin’ is on a roll lately! The chain recently launched bottled ice coffees that takes like Girl Scout cookies…I wonder if Girl Scout will now do a collaboration with Charli?
What is your favorite Dunkin’ beverage? Are you excited about this latest product launch?