Cheez-It and Wine upgrades its favorite pairing in the most perfect way

Cheez-It and Usual Wine collaboration, photo provided by Cheez-It
Cheez-It and Usual Wine collaboration, photo provided by Cheez-It /

For the past two years, Cheez-It and Wine combinations have had food and beverage fans clicking voraciously to get the ultimate snacking combo. In honor of the Cheez-It 100th birthday, this year’s offering is ready to toast to the momentous occasion. Ready to pop open a bottle and start snacking?

For its 100th birthday, Cheez-It is showing that the favorite cheesy, crunchy snack is more than just those irresistible little squares. As seen earlier this year with the Stephanie Izard birthday cake collaboration, the fun in food is just as important as the brand’s delicious flavor.

When Cheez-It first launched this idea of snacking and wine, it instantly had people talking. Whether it was binge watching a favorite show or gathering with friends, this combination showed that wine and snacks can be the perfect pair. Sometimes a little fun with food is warranted.

This year, the Cheez-It and Wine pairing has decided to toast the pairing in the most effervescent way. It will have everyone bubbling over with excitement.

Thirsty for the new Cheez-It and Wine toasty experience?

The new “So Extra” Toasty Experience is a one-of-a-kind snacking concept, in partnership with Usual Wines. Beyond the food and beverage pairing, Cheez-It is offering a special snacking coupe to elevate the enjoyment. The bundle includes “one-of-a-kind Cheez-Itennial Cracker Coupe glass paired with limited-edition Extra Toasty flavors.” This special offer is available exclusively on

As Scott Crowley, Brand Senior Director for Cheez-It said, “Following two years of Cheez-It & Wine success, both selling out in minutes, we knew we had to bring the offering back this year with an extra twist to celebrate the brand’s 100th birthday. What better way to enjoy the dynamic duo of Cheez-It and wine than with a champagne coupe and cracker bowl, all in one? We can’t wait for fans to celebrate by enjoying the fan-favorite Cheez-It Extra Toasty and crisp Usual Wines Brut in this once-in-a-lifetime collectable offering.”

Cheez-It and Wine celebration for 100th birthday
Cheez-It and Usual Wines toast Cheez-It 100th birthday, photo provided by Cheez-It /

While many people will jump at the chance to purchase this special bundle, the truth is that this food and beverage pairing could be a game changer. Sure, the snacking glass is a conversation piece, but bubbles and snacks could be the next food trend.

Even Matt Dukes, CEO at Usual Wines agrees. “The light and satisfying crispness of our Usual Brut is the perfect complement to Cheez-It Extra Toasty’s 100% real cheese flavor and toasty finish – a pairing the fans will absolutely love.”

For this special offering, Cheez-It x Usual Wines ‘So Extra’ Toasty Experience Bundle comes with an Extra Toasty Flavor Flight. Included are three brand new flavors that might be the big surprise of the offering. The flavors are Cheez-It Extra Toasty, Cheez-It Extra Toasty Extra Cheesy, Cheez-It Extra Toasty Extra Spicy and Cheez-It Extra Toasty.

While many people will want to pick a favorite, the fun will be to see how each flavor works with the Usual Wine brut. Considered a dry sparkling wine, it has flavors of “lemon, elderflower, and bergamot.”

Thinking about those flavors and the Cheez-It, the spicy version might be a home run. Still, all of the flavors should pair well with this brut.

This year’s Cheez-It and Wine offering will go on sale Friday, September 24 at Noon ET. The So Extra Toasty bundle is available exclusively on

What do you think of this food and beverage pairing? Will you try to snag this bundle?

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