Popeyes just revealed the hottest partnership of the year

This Popeyes partnership will have everyone talking. While the love of that iconic chicken sandwich is legendary, this food news will have everyone making plans for lunch and dinner. It is time to bring the heat to that favorite fried chicken.

While other quick service restaurants have had celebrity meals, this Popeyes partnership is on a different level. Megan Thee Stallion has joined the Popeyes family not just as partner but also as a restaurant owner. The newest franchise owner is making some big changes, and everyone will want to get a taste.

As Sami Siddiqui, President of Popeyes Americas, said “Popeyes one-of-a-kind partnership with Megan Thee Stallion goes well beyond the average marketing collaboration. We are unifying two pop culture icons, and Megan’s innovative, creative, and entrepreneurial vision is at the core of everything we’re doing”

Bruno Cardinali, Chief Marketing Officer for Popeyes, said “We have a lot in common with Megan Thee Stallion — from our southern roots, to our shared love for flavor with a lot of spice, she embodies the proud, spirited, joyful and big-hearted personality we embrace with our food and heritage.” Now, it is time to give everyone a taste of this bold partnership.

Ready for a taste of this new Popeyes partnership?

To kick off this Megan Thee Stallion and Popeyes partnership, the brand is changing that iconic chicken sandwich. According to Siddiqui, “For the first time ever, we are changing our famous Chicken Sandwich to add a sauce that was custom-made with and for Megan.”

The big game changer is the new sauce featured on the chicken sandwich. The Megan Thee Stallion Hottie sauce is described as bold, a touch of spice and a little sweet. It is said to be a little “sassy,” like its namesake.

Popeyes describes the ingredients as including “honey, cider vinegar and Aleppo pepper.” An Aleppo pepper is not overly spicy. While slightly similar to an ancho chili, it can be a little salty but it is overall a mild flavor.

Thinking of this Megan Thee Stallion Hottie Sauce on the chicken sandwich the flavor should be quite enjoyable. While the current sauce is tangy, this bolder sauce should offer a contrast to the chicken. Without completely scorching the palate, this approachable heat should be quite enjoyable.

While many people will run to try this new sauce, it is an interesting choice for Popeyes. Given that this chicken sandwich has such a loyal following, the new sauce shouldn’t change that connection. In some ways, it should entice people to rediscover why they loved the chicken sandwich in the first place.

The Megan Thee Stallion Hottie Sauce will be available on the chicken sandwich as well as a dipping sauce for the brand’s chicken nuggets. Given guests options with this new sauce is equally as important. Whether or not this new sauce will become the most popular sauce in the very robust line remains to be seen.

What other items are part of the Megan Thee Stallion and Popeye partnership?

Since celebrity food partnerships are usually not just limited to new menu items, this Popeyes partnership extends beyond the restaurant. According to the brand, there will be a collection of Popeyes x Megan Thee Stallion merchandise.

Popeyes Rewards Members as of October 18 will receive first access to the collection’s drop on October 19. The collection includes “bikinis, long sleeve shirts, hats, tumblers and Popeyes chicken tenders plush dog toys.” Two additional offerings will be available in November.

 

Are you craving a taste of the Megan Thee Stallion Hottie Sauce at Popeyes? What do you think of this Popeyes partnership? Has the celebrity partnership become a staple in the quick service restaurant industry?