Sonic the Hedgehog speeds into the kitchen with new General Mills offerings

As fans get excited for Sonic 2 in theaters, Sonic the Hedgehog is racing onto shelves. These new General Mills offerings will have all fans zooming to stores to stock the pantry with tasty treats.

More and more pop culture and food are becoming intertwined. While food trends might excite some foodies, the reality is that other people look to their favorite movies, characters and brands to appear on store shelves. Seeing that character on a box entices them to make a special purchase.

With the release of Sonic 2, General Mills partnered with SEGA to offer two new products, Sonic the Hedgehog Cereal and Sonic the Hedgehog fruit snacks. Fans of all ages will be excited to add these items to their carts.

As Michael Cisneros, Senior Manager of Licensing at SEGA of America said, “This partnership is a really fun and creative way to integrate some iconic aspects of the Sonic games into a whole new product line, and we’re excited to introduce it to Sonic fans.” That excitement makes people hungry for more.

Building on the idea of creating “holistic brand experiences,” General Mills understands that it is the combination of the enticement from the familiar and a great tasting product. These new Sonic the Hedgehog products epitomize that concept.

Looking at the Sonic the Hedgehog Cereal, the honey-flavored ring shaped cereal borrows from the game. While people are eating, not collecting those gold rings, it makes them feel part of the experience. Even with Chaos Emerald and Spin Dash marshmallows, it can be a tasty way to add some speed to the day.

The Sonic the Hedgehog fruit snacks come a variety of shapes and flavors that everyone will love. It is a perfect way to enjoy some on the go treats, maybe even a few before seeing the new Sonic 2 movie.

Get ready to power up and race through the day with these new General Mills and Sonic the Hedgehog offerings.