Baskin-Robbins is ready to Seize the Yay and you should too
Even in the middle of the daily grind, little victories can be that spark which brings a smile. From the friendly wave from a neighbor to just getting all green lights on the way to work, those moments should be celebrated. At Baskin-Robbins, the iconic ice cream brand wants everyone to Seize the Yay and add a little sweet flavor to any and every day.
For many people, a little sweet treat just brings smiles. Who doesn’t remember that pure joy of enjoying an ice cream cone on a hot summer day. Even if the ice cream melted on your hands, the sweet enjoyment was pure bliss.
Sometimes, those simple joys can be pushed back as people get older. While unfortunate, it might be time to change the conversation. Shouldn’t it be time to Seize the Yay?
In a recent company announcement, Baskin-Robbins has decided to revitalize its brand. From a new look to embracing the concept of Seize the Yay, those 31 Flavors are for both special occasions and every little occasion.
According to Jerid Grandinetti, Vice President of Marketing and Culinary at Baskin-Robbins, “For more than 75 years, Baskin-Robbins has been the destination for celebrating the moments that matter most. Our new look and manifesto recognize the extraordinary role ice cream has played in our customers’ lives, along with our continued commitment to innovation and creating someone’s next favorite flavor.”
That simple concept is one that needs to be heard loudly. Even if those small joyful moments might seem frivolous, they can be the catalyst to strive for more, embrace what life has to offer and just be appreciative of everything.
What new Baskin-Robbins flavors Seize the Yay?
As part of the rebranding, there are three new Baskin-Robbins flavors. They are Non-Dairy Mint Chocochunk, Ube Coconut Swirl, and Totally Unwrapped.
The Non-Dairy Mint Chocochunk is a new approach on the classic flavor. The coconut milk base blends perfect with the mint and fudgy chocolate. It might be time to try the non-dairy swap.
The vibrant Ube Coconut Swirl will quickly become many people’s favorite thanks to the bold purple color. After the color entices, the slightly vanilla and a touch of nuttiness bring people back time and again.
Lastly, Totally Unwrapped is an over the top ice cream scoop. The peanut butter and chocolate ice cream is mixed with fudge-covered pretzels, fudge and caramel. This offering is totally indulgent.
For anyone ready to Seize the Yay, Baskin-Robbins has a scoop ready. Whether it is a new flavor or an old favorite, any day is a little sweeter with a scoop.