Instacart and Publix partner for an even faster delivery option

(Photo Illustration by Thiago Prudencio/SOPA Images/LightRocket via Getty Images)
(Photo Illustration by Thiago Prudencio/SOPA Images/LightRocket via Getty Images) /

Many people have become accustomed to Instacart and its convenient delivery options. In a recent company announcement, the brand has partnered with Publix to offer a service that is even quicker. For anyone who wants it fast, the solution is a click away.

From weekly grocery shopping to a last minute, forgotten item, many people have turned to the convenience that click, shop, delivered has to offer. It doesn’t mean that the desire to roam the store aisles will be completely erased. Shoppers want to have all the option on the table.

Over the years, Instacart has become a useful tool for many shoppers. From the busy mom who shops for dinner while at soccer practice to the young professional who doesn’t have time to run to the store, everyone and anyone has come to appreciate the convenience that the shopping service offers.

The most recent announcement in partnership with Publix evolves the shopping convenience again. As Daniel Danker, Vice President of Product at Instacart “Instacart’s model is to empower retailers to better serve their customers.” This newest development epitomizes that statement.

Available at select locations in Miami, customers can get 15 minute delivery via Publix. Through the use of Carrot Warehouses, shoppers can get Publix items to their location in a quick, efficient manner. While this option offers “a broader selection than the industry standard for 15-minute delivery,” the innovation could change how, when and why people shop.

The nano-fulfillment centers will offer a wide range of items. From fresh produce to household staples, it simplifies shopping. Even though this option is available in select Miami metro areas, it begs the question. Can this model be adapted elsewhere?

While this concept seems applicable in larger metro areas, it will be interesting to see how Instacart adapts it to suburbs or smaller areas. Given that other shopping and shipping giants have sped up the delivery process, it makes sense that this platform would seek to reduce the gap between order and arrival.

Looking at this timing, it may be impossible to get items any faster. 15 minutes is incredibly quick. Not even that pizza delivery service would be able to match that option.

Although the company relies on its “shoppers” for the majority of its process, the fulfillment center seems to eliminate the “replacement” aspect of the order. These types of centers should be able to determine what is and is not in stock at the time of order. It sets the expectation for everyone involved.

As this new service rolls out in Miami in conjunction with Publix, it will be interesting to see how it expands. Could the Chicago-metro area see a partnership with Jewel Osco or could Texas have an option with H.E.B.? If consumers demand it; the possibility could be a click away.