Frito-Lay set to Share More Joy with a bounty of seasonal snacks

Lay's Sweet and Salty Dipped Clusters, photo provided by Frito-Lay
Lay's Sweet and Salty Dipped Clusters, photo provided by Frito-Lay /

As the holiday flavors begin to take over grocery store shelves, Frito-Lay seasonal snacks are ready to “Share More Joy” this holiday season. From a new flavor offering to returning favorites, it might be time to skip the milk and cookies and fill the snack bowl for Santa.

Over the years, Frito-Lay has brought the fun to the holiday festivities. From its take on classic holiday songs to transforming favorite snacks with a little extra merriment, the popular food brand has shown that holiday food is not limited to just the dessert table.

This year, Frito-Lay seasonal snacks are a combination of new and returning favorites. The new offering, Lay’s Sweet and Salty Dipped Clusters, will have everyone wanting to get that first taste. Although there have been chocolate dipped potato chips before, this dipped chip offering is brand new.

The poppable snack captures that sweet and salty combination. Whether enjoyed by the handful, added to a snack mix or topping a cupcake, there are many ways to enjoy this new snack. The Lay’s Sweet and Salty Dipped Clusters will be available at retailers nationwide.

Some of the other Frito-Lay seasonal snacks are transformed not in flavor but in shape. Both Cheetos and Tostitos focus on the visual. From the Cheetos snowflakes to the Tostitos Christmas Trees, both options will make an impression on the holiday food spread. Just think how that snack board will look to all the guests.

Since some people crave classic holiday flavors, Smartfood has brought back its Caramel & Cinnamon Apple. Without being too sweet, that warm, satisfying popcorn is just indulgent enough. Easily snackable, it should be a pantry staple throughout the holidays.

For a little more merriment, the Smartfood Merry Berry is back. Featuring those favorite Cap’n Crunch Berries, the little treasures mixed in with the Smartfood air popped popcorn brings the whimsy to the conversation. It can be hard to stop eating at just a few handfuls.

For snack fans looking for a food gift, both Smartfood and Cheetos have some tasty options. The Smartfood Trio Tin and the Cheetos Popcorn Tin make for a great hostess gift, stocking stuffer, or an easy option to ensure there’s snacks waiting for unexpected guests.

All the Frito-Lay seasonal snacks are available online via or can be found at various national retailers. But, like that holiday magic, they will not last forever.

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