BRACH’S Sweetness Swap brings a new twist to the holiday season
As the Christmas tree goes up, the candy canes come out. From Santa handing one to kids as they plead their case for being on the nice list to sneaking one off the tree as a reward for sitting through another Christmas concert, the holiday candy seems to be everyone. This year, the traditional peppermint flavor is not the only option on the shelf. With the BRACH’S Sweetness Swap, a new taste is waiting to warm the taste buds this holiday season.
Recently, BRACH’S hosted a special event with Brunch with Babs, aka Barbara “Babs” Costello and Macklemore. While the unlikely pair brought some levity to the holiday food event, the underlying sentiment was more meaningful. It was a time to blend holiday traditions with a little modern twist.
As a recent BRACH’S survey showed, “77% of Americans strongly believe in the importance of holiday traditions, but younger generations are looking to try something new.” That blend of old and new is vital to bringing the holiday cheer. While there might be a nod to the familiar, the flavor innovation can bring the excitement. The recent event captured that concept. In addition, it seems to be the concept behind the BRACH’S Sweetness Swap.
According to Lauren Holtz Pezza, Director of Seasonal and BRACH’S Marketing at Ferrara Candy Company, “We’re excited to give families and friends new ways to make moments sweeter with BRACH’S by releasing our lineup of holiday candies with a twist and kicking off BRACH’S Sweetness Swap. BRACH’S has been the delicious, risk-free go-to for holiday snacking, baking, decorating and gifting for generations, and we can’t wait to see the creative ways people of all ages come together and make occasions memorable this year using our new and classic treats.”
New treats spark sweet creativity with BRACH’S Sweetness Swap.
While BRACH’S might be America’s number one candy cane brand, the company is never afraid to push the flavor envelope. This year, the new offerings are adding some spice to the holiday sweetness.
The BRACH’S Holiday Heat Candy Canes capture that spicy and sweet. The fruit forward candy canes have a touch of chili heat. The box contains Watermelon Chili, Pineapple Chili and Mango Chili.
Although these candy canes might not be the traditional offering, it might capture the beach-vibe holiday. For the older crowd, these candy canes would be great as a cocktail garnish. Who says that holiday candy is just for kids.
The BRACH’S Holiday Lights feature bright, fruit forward flavors. Just like the holiday lights shine brightly in across that décor, these flavors of lemon, lime, blue raspberry and cherry add some zestiness to any holiday dessert. And, for the gingerbread houses, they make the perfect decoration.
Lastly, the BRACH’S Confetti Mint Stars take that classic holiday mint flavor in a festive direction. The white candy star drops have hints of red glitter. They can bring a little sparkle and shine to any holiday treat.
Whether people take inspiration from the ideas showcases by Brunch with Babs and Macklemore or create their own festive concept, the holiday season is about bringing that sweetness to life. Making memories around the table and with food is always the flavorful part to the season.
The BRACH’S holiday offerings are available in stores now. Check with local retailers for more information or visit the brand’s website for more information.