Guinness, Joe Burrow and Joe Montana put positivity in the zero

Some words have various meanings. In the football world zero can be a positive. For Guinness 0, the non-alcoholic beer has been pouring a new conversation with beer drinkers. When the iconic brew partnered with Joe Burrow and Joe Montana, the “Joe Cools” are showing that the zero can make a big difference this season.

Recently, the NFL changed its rules and allows players to have zero has a jersey number. While zero interceptions are a good stat for quarterbacks, the NFL rule change is another change in perception around the “zero.” The focus on the positive aspect seems to be front and center in the conversation.

Throughout the beverage world, the zero adjective is becoming the norm. The negative connotation is no longer poured in the glass. Instead, it is taking away what people do not want and focusing on the refreshment that they prefer.

With Guinness 0, the beverage has the same flavor, mouth feel, and enjoyment as the classic stout. Whether it is the person who is looking to reduce alcohol consumption or prefers to switch up beverages on occasion, drinkers appreciate that they can trust the favorite brand to never compromise on what they have come to expect over the years.

Ahead of the NFL season, Joe Burrow and Joe Montana have joined forces as the “Joe Cools” to support the Guinness Gives Back initiative. Throughout the upcoming season, the pair will be featured in the campaign.

While Joe Montana has worked with the beer brand over the years, he sees this collaboration as a fun way to highlight the new “0” jersey rule while giving back. As Montana said, “It’s been really fun getting to know the ‘other Joe Cool’ as they say and to promote giving back with Guinness together. I have no doubt it’s going to be a special season for him and for Guinness 0 with our new jerseys. There’s a lot to be excited about and I’m happy to be a part of it.”

Joining Montana’s enthusiasm for the partnership, Burrow commented, “Zero is something I strive for all the time. Zero interceptions, zero turnovers, and zero food insecurity, which is what my foundation focuses on. That’s why teaming up with Joe Montana and Guinness has been such a blast. I’m looking forward to doing a lot of good with zero this season.”

To kick off the partnership, the replica Guinness 0 jerseys will be available for purchase at Guinness0Jerseys.com. Sale proceeds will be donated to the Joe Burrow Foundation. That charitable organization focuses on improving food insecurity.

In addition, fans will have an opportunity to win a signed jersey from Montana and Burrow. More information will be available on @GuinnessUS social media accounts.

The Joe Cools say that the future is zero? It seems that zero is the new cool.