Captain Morgan invites NFL fans to Follow the Captain this season

Heading into another game day, NFL fans prepare for an adventure, which can include a willingness to Follow the Captain. As the official rum of the NFL, Captain Morgan has planted a few clues which could unlock a pirate’s treasure.

From the tailgate to the post-game celebration, a spirited beverage is always a great choice. Even if some people have their preferred libation, toasting a come from behind win or being the leader in the division can be different. Occasionally, it is beneficial to stand out in the crowd.

Captain Morgan has never been afraid to make an impression in a crowd. Whether it is the physical pose or the signature liquid in the glass, there is no mistaking the Captain.

For this NFL season, the brand encourages everyone to Follow the Captain. The interactive, clue event puts people on an adventure.

As Anne Nosko, VP, Captain Morgan said ,”Get ready for a season of adventure because Captain Morgan is doing what it does best – spicing up fan experiences. So keep your eyes out for Captain Morgan this NFL season and maybe we’ll even catch you in Las Vegas for Super Bowl LVIII.” Spots will air during select NFL games and can be seen in other platforms.

From music to football, the events are going to be epic. While people might appreciate the “gamified” aspect to the promotion, it is more. Getting people to interact with the brand keeps the classic rum part of the conversation. Whether it is next to the field or at a favorite bar, following the captain keeps people part of the “in crowd.”

More information on this promotion can be found at FollowTheCaptain.com. The event is for 21 and old.