While that small jar might be the symbol of food luxury, the Pringles Crisps and Caviar Collection makes the trending food combination more approachable. From the person who is curious about the idea to people who cannot get enough of the snack, this new offering will be sold out in a heartbeat.
Caviar is having a moment. From that “bump” enjoyed with a glass of sparkling wine or the topping on a myriad of dishes, the iconic food is definitely having a resurgence in the zeitgeist. It might be because of the Pringles combination.
Anyone who watches RHONY saw the Pringles and caviar concept in this season. Regardless of the person who thought of the idea, it is one that people have to try.
The reason why this concept works is because the Pringles flavor is the backdrop to the brininess of the caviar. Traditionally, a bellini with a dollop of crème fraiche is served with caviar. But, that concept has less texture.
With the Pringles, the simple flavor with crunch adds another sensorial element. Whether it makes caviar approachable, fun, or just is an idea that people had to try to believe, it is one that they keep enjoying time and again.
As Mauricio Jenkins, US marketing lead for Pringles, “From TikTok reviews to reality TV housewives, the nation is craving Pringles and caviar – and in true Pringles fashion, we’re satisfying the caviar-curious. Our partnership with The Caviar Co. not only embraces the trending snacking behavior in an approachable manner, but expertly curates our beloved crisp flavors with this seafood delicacy for a Pringles tasting experience unlike one you’ve ever had before.”
The three ‘Crisps and Caviar’ kits are available for sale online via PringlesandCaviar.shop. Given that one of the options, Pringles x The Caviar Co. Smoky Shores, is just $49, it is worth the purchase to just try the trend. The balance of the trout roe and the sour cream and onion is quite flavorful. It is different from the sturgeon offerings, but it is at a price point where more people can try it.
For the more traditional offerings, the Pringles x The Caviar Co. Salt of The Sea and the Pringles x The Caviar Co. ‘Crisps and Caviar’ Flight would be the preferred order.
Be sure to order before this Pringles Crisps and Caviar Collection is sold out. And, if you choose to post online, remember to tag #FoodSided.