Gotta collect 'em all, right? That's the creed of every Pokémon trainer out there and Hershey's is launching a new way to do just that!
The beloved chocolate company has teamed up with The Pokémon Company to create special-edition Hershey's kisses wrapped in collectible foils themed around the 151 original Kanto region Pokémon, like Pikachu, Squirtle, Jigglypuff, Charizard, Mew, and more.
Each milk chocolate treat is wrapped up in an endearing Poké Ball design with the Pokémon foil design on the bottom.
Diehard Pokémon collectors will also want to get the Hershey's Kisses and Pokémon Collector's Case, which will allow you to track and keep all of your foils in one limited-edition case, specifically designed to hold all 151 chocolates and allow fans to put them on display.
To score one of these collector's cases, you'll need to create an account on Hersheyland.com/Pokemon. Since they are limited in quantity, it's better to do it sooner than later if you really want a case.
Even if you don't want to the case, the website will allow Pokémon fans to track foils online so they can monitor progress and share exclusive certificates via social media.
The bags of Hershey's Kisses are now being sold at participating retailers in 10.1 oz and 34.1 oz bags.
Admittedly, I don't know if I could resist eating my chocolate, even by keeping them in a big collector's case. Plus, all I can think about is the storage temperature... what if they melt? Still, it'll be fun to get them and see which Pokémon you can "catch," at the very least you could keep the foil itself.
It's basically always a great time to be a Pokémon fan, as the billion-dollar monster-catching franchise shows no signs of slowing down. New content is released all the time. But this year in particular is an exciting one with the release of the new Nintendo Switch 2 console and the upcoming game Pokémon Legends: Z-A coming out this fall on October 16.
Tracking the Hershey's foils is a fun way to keep yourself busy while waiting for the latest installment from Game Freak, and this game is a sequel to Pokémon X and Y, as well as being the second entry in the Pokémon Legends series after Arceus. It takes place in the Kalos region.
The Hershey Company is one of the industry's leading snack companys with products offered in 80 countries that earn over $11.2 billion in sales each year. Hershey's owns many popular brands like Reese's, Kisses, Kit Kat, Jolly Rancher, Twizzlers, Ice Breakers, SkinnyPop, and more.