Skittles Commercial: The Broadway Musical, a hotter ticket than the Big Game

Skittles Commercial: The Broadway Musical is a one day only performance that could trump that other Big Game ticket on February 3.

Skittles Commercial: The Broadway Musical might not be the long running, epic classic like Cats, Phantom of the Opera or even The Lion King. For one set of lucky audience members, this special event on February 3 could be the hottest ticket around, even bigger than that Big Game in Atlanta. Could you score a ticket?

As many companies start the excitement over all the commercials for the Big Game, Skittles is taking a totally different approach this year. Last year, Skittles showed its special commercial to just one super fan. This year, the love of these rainbow colored candies are hitting the Great White Way, Broadway.

According to Debbie Litow, Brand Director, Skittles, “We’re always looking for opportunities to innovate and entertain our fans in new ways around football’s biggest stage.” This year, the brand takes center stage on the world’s most famous stage, Broadway.

Skittles Commercial: The Broadway Musical (photo provided by Mars, Incorporated)

While the exact details about this commercial are limited, the commercial will be a live musical. It will have a 17 member cast, will perform one time only, will feature original songs and is written by playwright and Pulitzer finalist Will Eno in partnership with DDB Worldwide. The performance benefits Broadway Cares/Equity Fights AIDS and tickets can be purchased via SkittlesTheMusical.com.

Thinking about these tidbits of information, the songs for this performance could reference some of the brand’s popular commercials. References to “Taste the Rainbow” seem quite likely. Hopefully, the musical features all the different types of Skittles that are currently available. From spicy to sour, Skittles has a flavor for everyone.

It will be curious if last year’s Big Game commercial star, David Schwimmer, will make an appearance. While that commercial was shown to just one super fan, it could be a fun reference. Hopefully, this cast doesn’t have glowing eyes, though.

Each year, companies are looking to find that special commercial that everyone will remember after the big game. Since not everyone is a football fan, those commercials and promotions make the annual event more entertaining. In some cases, people remember the commercials more than the plays on the field.

Would you purchase tickets to Skittles Commercial: The Broadway Musical? If you score some tickets, share your experience with FoodSided.