Lay’s Turn Up the Flavor new chips are a total sensory experience


Lay’s new chips are definitely a way to Turn Up the Flavor. Now, snack time is being turned into a total sensory experience with each and every bite.

Have you seen Lay’s new chips? The Turn Up the Flavor line offers an unique and innovative twist on creating  chip flavors. This new flavor-meets-music experience brings innovation to the food world. While food is often integrated into various memories, this new product launch shows how seamless food works into all aspects of culture.

At first blush, combining music and chip flavors may not seem like an obvious choice. But, after hearing the inspiration, the combinations have a rich melody and perfect harmony. No matter the preferred music genre, one of these Turn Up the Flavor chips will have your feeling the food rhythm.

For this product launch, Lay’s partnered with Bebe Rexha. As seen in the promotional video, the cacophony of chips and music sound is exhilarating. In a way, it offers a new experience with each and every bite. From crunch to yum, there is a beat to the enjoyment.

The three flavors in the Turn Up the Flavor line are Lay’s Wavy Electric Lime and Sea Salt, Lay’s Flamin’ Hot and Dill Pickle and Lay’s Kettle Cooked Classic Beer Cheese. Each flavor represents a particular music genre. While there is meant to be a sensory experience with each chip’s enjoyment, the flavors seem to encourage some exploration and experimentation.

The first flavor, Lay’s Wavy Electric Lime and Sea Salt captures an energetic feel. Referencing the catchy beats of pop music, these chips are the snack that you just can’t put down. Each bite builds on the next. While approachable, the flavor is also fun.

The Lay’s Flamin’ Hot and Dill Pickle is probably the most unusual collaboration. While Flamin’ Hot has taken over the snack aisle, this heat induced dill pickle packs quite a flavor punch. Said to be influenced by Hip Hop, this blend of fiercely loved flavors is a powerhouse flavor. Although you might be cautious at first, this snack choice is definitely one to put on the hit list.

Lastly, the Lay’s Kettle Cooked Classic Beer Cheese feels like that old school riff that will always be a classic. There is always a moment in that big power ballad that satisfies. A bowl of these chips will bring back those classic, satisfying memories with each and every bite.

As part of the Lay’s and Rexha partnership, each flavor unlocks a new song from her. The song, “Right Here, Right Now” will be remixed in the three represented music genres. Whether you try the new Lay’s chips for the creative flavors or to hear the music, these flavor combinations will definitely induce a flavor experience.

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Are you ready to have a total sensory flavor experience? Check out the Lay’s new chips and let those food moments take over.