Annie’s is a popular brand with families. With its latest product, the company commits to making the most important mac & cheese from the soil up.
Families know that Annie’s is a brand that they can trust. From its mac & cheese to its snacks, the brand is committed to providing better ingredients to create a better product. In this recent product launch, the brand looks to lead the way for better farming practices, starting from the soil up.
Today’s consumer is educated and informed. Beyond reading food labels, consumers want to know where and how their food is grown. From locally sourced ingredients to better farming practices, people no longer are willing to blindly eat. Consumers want products that are both good for them and good for the planet.
Annie’s just announced two new permanent mac & cheese products that families will appreciate. Those items are Macaroni & Classic Cheddar with Protein or Organic Shells & White Cheddar with Whole Grains. Of course, families are drawn to these offerings because the food is tasty. Beyond that aspect, the food is good for planet.
The brand consciously choose wheat sourced from Family Farms. These two new products will feature wheat specifically sourced from four Montana family farmers. These farmers were chosen because of their commitment to regenerative agriculture practices.
Annie’s commits to making the most important mac & cheese, photo provided by Annie’s
Over the years, farming has been a subject of much discussion. Of course, terms like organic, non-GMO and a variety of other terms have are hot topics. Beyond those terms, topics like food waste and carbon dioxide emissions affect the planet. Still, one key item holds the nutrients for keeping farming viable, soil.
Farming is dependent on good soil. From the nutrients to the water content, the best soil will produce the best product. While a simple statement, proper farming techniques ensure that scenario continues.
Through Annie’s commitment to use products that employ a regenerative agriculture practice, the brand is bringing the farming conversation to the family table. Of course, kids might not necessarily taste the difference between two different types of wheat, but the overall impact on the farming industry is important.
By supporting regenerative agriculture practices, the brand is taking a stand for farmers, farming and the future. Without out viable soil, crops will not thrive. Advanced farming practices can help to reduce greenhouse gases. Conscious choices can help to improve the planet for years to come.
For many consumers, the change to the wheat will not affect their enjoyment of that favorite bowl of mac & cheese. That tasty bowl of Macaroni & Classic Cheddar with Protein or Organic Shells & White Cheddar with Whole Grains will still be your kids’ favorite choice. Beyond satisfying, that bowl helps to give back to the farming community, which is good for everyone.
The new products will be hitting store shelves in April. They will be available where other Annie’s products are sold.
Next time your family is craving a bowl of comforting, tasty mac & cheese, consider the new Annie’s varieties. If everyone takes one small step to do better, the planet is on the road to making itself a better place.