Celebrating Passover Seder? Maxwell House and The Marvelous Mrs. Maisel can help


How does Maxwell House and The Marvelous Mrs. Maisel relate to Passover Seder? The connection is quite steeped in coffee history.

As Passover Seder approaches, the Passover Haggadah is part of the ritual of the religious celebration. For those unfamiliar, a Haggadah guides celebrants during the Seder. While the Haggadah explains the story of Exodus, it guides participants through the many rituals of the annual Jewish celebration.

Did you know that Maxwell House Haggadah is one of the most widely used versions in the Jewish community? According Maxwell House Family of Coffees, over 50 million copies have been distributed over the past 80 years.

In 1923 Maxwell House secured the first Kosher for Passover certification for coffee. Combining that certification with its long standing history with the Haggadah, Maxwell House has longstanding, strong ties with the Jewish community.

This year Maxwell House is taking a slight different approach to its Haggadah. Since the Maxwell House version hasn’t been updated since 2011, the brand looked to find a way of sparking interest in the traditional Seder booklet.

Maxwell House and The Marvelous Mrs. Maisel Haggadah, photo provided by Maxwell House

Working in conjunction with The Marvelous Mrs. Maisel and Amazon Prime, this year a limited Haggadah, with a The Marvelous Mrs. Maisel influence, will be available. This limited edition offer is available to consumers who purchase Maxwell House via Amazon.

According to the brands, this updated version has Midge’s take on the traditional rituals. Influenced by Midge’s personality, a few wine stains might appear, but the classic 1958 version still remains intact. The idea is both honor and update the legacy that Maxwell House has with the Jewish community.

In many cases, special holiday meals are part ritual. Whether a family celebrates a specific religious event or just a particular family gathering, there are traditions that are passed down through families. By keeping a tradition relevant, that tradition becomes more ingrained and, in a way, more valued. Finding a way to keep people engaged with their heritage, tradition and family should always be celebrated.

The Maxwell House and The Marvelous Mrs. Maisel Haggadah for Passover Seder is available by supplies last. The text is free through Amazon.com purchases.

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What family traditions do you have? Has Maxwell House been part of your family’s celebrations?