Pizza Hut celebrates Star Wars Day, May the Fourth Be With You, with a huge announcement. Will you join the positive force of reading?
Pizza Hut and pop culture go hand in hand. As Star Wars fans prepare to celebrate May the Fourth Be With You, Star Wars Day, the iconic pizza brand has found a fun way to encourage kids to read. Can you and your family be a positive force of reading?
For 35 years, Pizza Hut and its BOOK IT! Program has shown kids that the love of reading is always part of a person’s life. To kick off this year’s program, the pizza brand announced a partnership with best-selling author, Tom Angleberger or the Origami Yoda series.
To launch this new partnership and celebrate the 35 years of the program Pizza Hut will be offering 35% off pizza deal. Available only on May 4, Star Wars Day, customers can receive 35% all menu-priced items. Using the code ORIGAMIYODA, guests can get the discount off online orders, at participating locations.
While many people will be ecstatic about the 35% discount, the program behind the promotion has long lasting effects. Encouraging kids to read and find a joy in reading is extremely important in today’s world.
Tom Angleberger said, “The BOOK IT! Program has a legacy of fostering a love of books by showing children reading can be more than a homework assignment, instilling great habits from the very start.” Given his series of books, that concept goes hand in hand with the entertaining quality of the books.
With this partnership, the Origami Yoda series will be incorporated into the BOOK IT! Program. From the website to classrooms and teacher materials, everyone will have the opportunity to see how entertaining reading can be. As part of the launch, 10,000 copies of his books will be donated to First Book, a non-for profit organization.
As a parent, the BOOK IT! Program was integral to encouraging my children to read. While rewards for actions can be debated, the program instilled a sense of accomplishment for my children. It can be difficult to pull kids away from screens. With this program, achieving the reading goal became just as rewarding as leveling up on that video game.
Even if you just use the code on May 4th to get a pizza discount, try to take a moment to think about the program behind the promotion. Maybe put the phones away during dinner and have a conversation about your favorite book, your favorite Star Wars character or even your day.
Will you be celebrating May the Fourth Be With You with this Pizza Hut promotion? More importantly, what is your favorite book to read to your kids?