Anheuser-Busch beer will now be made with the power of the sun!


Anheuser-Busch and the sun have agreed to a 5-billion year long contract, an ambitious feat for an Earth based company! What will this mean for the brewery?

Ok, ok. I know. The sun can’t really sign anything. Right? But Anheuser-Busch has decided to be ambitious, and recently announced that they would be only using the power of the sun — for as long as it should burn — to make their beer.

"“As the country’s leading brewer, we’re committed to driving meaningful change as we announce the largest solar partnership in the world for the beverage industry,” said Michel Doukeris, President and CEO of Anheuser-Busch. “From our 18,000 colleagues to our wholesaler partners, our teams across the country will continue to find innovative ways to create a world that is cleaner and more sustainable for future generations.”“At Anheuser-Busch, sustainability isn’t part of our business, it is our business,” said Ingrid De Ryck, VP, Procurement and Sustainability at Anheuser-Busch. “This is about category leadership and making a positive contribution in the communities we live and work. This expansion and investment in our renewable electricity commitment not only brings us closer to realizing our dream of a better world, it also moves our business and operations forward.”"

The new facility will be ready by 2021, and AB has promised it will be as big as 1,500 football fields. Needless to say, this is an impressive feat for any brewery!

Renewable energy is a good step in the right direction to making the world a better place. All that aside, I still have one burning question. How does one get the sun to sign a contract?

AB used heliography, which is an array of mirrors and lenses that focus the sun’s rays to burn a signature — really, art — into a wooden canvas. You can watch this historic, and interesting, moment here:

Through 2025, AB plans to implement new ways in which they can reduce their carbon footprint. Initiatives include using barley that uses up to 40% less water, using renewable energy trucks, and more. To read more about what AB plans to do, head over to their website

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So what do you think? Are you on board with AB’s initiative? Let us know in the comments below. Cheers!