Fruitlove: A spoonable smoothie that is ultimate snacking convenience


Do you have Fruitlove? The new spoonable smoothie puts snacking convenience on a whole new level and you can skip the straw.

Are smoothies part of your daily routine? Fruitlove, a new spoonable smoothie, puts a new twist on the smoothie movement. Now, a delicious, healthy and convenience smoothie is easier than ever.

Everyone knows that smart eating choices are important to an active, healthy lifestyle. Still, convenience is paramount in today’s constantly busy, grab and go lifestyle. At the same time, no one wants to compromise on taste.

Companies are listening to consumers’ wants and responding. Kraft Heinz, creators of Fruitlove, have found a solution to all those wants. From taste to convenience, this spoonable smoothie has it all.

Smoothies are a great way to consume fruits, vegetables and some protein. In some cases, people find it more palatable to eat some vegetables, like beets, whipped up in a smoothie than in a salad. The combination of flavors and textures make it easy to hit those healthy eating goals.

Fruitlove, new spoonable smoothie, photo provided by Kraft Heinz

With Fruitlove, each smoothie has a combination of protein, fruits and vegetables. Each container has three or more fruits and vegetables. Plus, with protein, calcium and vitamins, it is a power packed punch of goodness, all with a cute green spoon.

Since consumers always want more with their snacking, this smoothie was born out of that idea. Nicole Kulwicki, Head of Brand Building at Fruitlove. “Fruitlove was born from the idea that we could create a better and more exciting way to snack on smoothies.”

Fruitlove comes in five flavors, “Strawberry Banana Twirl, Harvest Berry Blend, Mango Medley, Pineapple Coconut Bliss and Blueberry Dream.”

Looking at the flavor combination in each smoothie, it sounds like an easy way to get everyone to up their fruit and vegetable intake. For example, Harvest Berry Blend contains “Strawberry, Blueberry, Raspberry, Banana, Carrot, and Beet” Given the sweetness from the carrot and the tartness from the berries, no one will even notice the earthiness from the beets. It is a smart flavor pairing.

To celebrate the launch of this new product and National Smoothie Day (June 21), consumers can try this new smoothie free through ibotta. Simply search “Fruitlove” on the ibotta website and you can try this smoothie for free.

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Are you excited to try this new spoonable smoothie? Which flavor would be your top choice?