Nintendo and Lunchables teaming up for the new school year


Nintendo is teaming up with Lunchables for the upcoming school year.

Nintendo and Lunchables are joining forces this school year with the Lunchables Mixed-Up Gamers Giveaway, which means that Mario, Luigi, Pikachu, Zelda and more could be invading the local cafeteria.

Starting September 1 and running until November 30, characters from various Nintendo Switch games will appear on Lunchables packages.

Lunchables are thought of as ready-to-assemble sandwich-style packages, but the menu has expanded to Mexican Pizza and Asian- and Italian-style chicken.

The games the characters are from include Mario Kart 8 Deluxe, Pokemon Sword and Shield, Super Mario Maker 2, and Yoshi’s Crafted World.

These specialty packages will each feature a My Nintendo code, which can either be redeemed online for digital rewards or used as an entry in a daily giveaway, with a daily Grand Prize of a Nintendo Switch and a digital collection of a dozen Switch titles, including Mario Kart 8 Deluxe and The Legend of Zelda: Breath of the Wild. 

Five hundred other prize packs, consisting of a Switch and the winner’s choice of two physical copies of Switch titles, will be awarded during the giveaway.

“We are always looking for ways to put smiles on the faces of fans of all ages,” Nick Chavez, Nintendo of America senior vice president of sales and marketing, said in a press release “Kids and parents already have an affinity for both Nintendo characters and Lunchables, so it was natural for us to renew our partnership.”

Mario Kart 8 Deluxe, Super Mario Maker 2 and Yoshi’s Crafted World are all currently available, while Pokemon Sword and Shield will release on Friday, November 12.

The Switch is Nintendo’s sixth-generation handheld gaming console, following the Game Boy, Game Boy Color, Game Boy Advance, DS and 3DS.

This seems like it could be a very successful promotion, as Lunchables are a cool lunch option and many kids enjoy Pokemon and the various Mario adventures. It could even be argued that Mario could be considered a superhero, if viewed through a certain lens.

For more information about the contest, visit

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