Pizza Hut goes for the Hut Hut Win this NFL Season partnership
Pizza Hut has the ultimate game plan for this NFL Season. The playbook has been revealed and it is Buy Play Win for football and pizza fans.
Pizza Hut had a hugely successful rookie season with its NFL partnership. From Super Bowl promotions to charity events, this partnership was definitely a win for everyone involved. Now, with the second year partnership approaching, the Hut Hut is going even bigger.
Announced today, the new interactive NFL themed game could bring fans numerous prizes. From once in a lifetime NFL experiences to other instant win prizes, pizza and football is definitely a winning combination.
The Hut Hut Win game for Hut Rewards members could bring once in a lifetime NFL experiences like a trip to Miami for Super Bowl LIV. One lucky person might even take the field during the Pepsi Super Bowl LIV Halftime Show.
These bigger experiences connect the fans to the football experience. According to Marianne Radley, Chief Brand Officer, Pizza Hut, the company believes “we don’t just make pizza, we make memories.”
Football fans are drawn to products that bring them closer to their favorite teams. Whether it is a special drink or a lucky meal, many people are drawn to these partnerships.
Pizza Hut, official pizza of the NFL, photo provided by Pizza Hut
Pizza Hut is drawing on that fan connection with more player partnerships. From JuJu Smith-Schuster and Todd Gurley to the new partnership with Aaron Donald, the new television commercials will highlight these activations.
Additionally, the partnership expands off the field and player interactions. Local partnerships, like the ones with the Seattle Seahawks, Pittsburgh Steelers, Los Angeles Chargers and Los Angeles Rams, will have a variety of activities. From special packaging to social impact initiatives, the connection between fans, football and pizza is becoming stronger.
Given this expansion, it will be interesting to see where this brand partnership can go. While there haven’t been themed pizzas, wouldn’t it be nice to see a rally pizza or a pizza that spurs a team to victory?
Additionally, many fans might want to know the player partners favorite pizzas. Maybe those toppings or pizzas could become a special offering for some big season games. Many fans would jump at the chance at ordering Gurley’s top toppings or Donald’s decadent deep dish.
Seeing the success of Pizza Hut’s NFL Partnership, there are many more options that could happen. It will be interesting to see what future announcements are revealed from the Hut Hut Win playbook.
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Are you excited for the upcoming NFL Season? What Pizza Hut pizza toppings spur your favorite team to victory?