Jonas Brothers take over Coors Light’s iconic mountain peaks
Need a reason to grab another Coors Light six pack? The Jonas Brothers and their likeness are taking over those iconic mountain peaks and you better grab some.
Did you know that the Jonas Brothers love Coors Light? While some fans might remember how Joe Jonas had his own special, wedding themed Coors Light bottles for his big day, the popular light beer is celebrating all the brothers love of the beer. Some limited edition six-packs, featuring the likeness of the three brothers, are going to be available.
During the Jonas Brothers tour spot in Denver, they visited the Coors brewery. The beer super fans were able to help create their own batch of their favorite beer. A few pictures of the the trio behind the scenes at the brewery show their excitement.
According to the brothers, “We are long-time fans of Coors Light and were really excited to be invited out the Coors brewery. We can’t wait for our fans to try the limited edition six-packs.”
This type of brand take-over seems beneficial for everyone. For traditional beer fans, special limited edition bottles can be collectibles. It can become the “it” item to prove that you are the ultimate super fan.
Jonas Brothers and Coors Light collaborate on a limited edition batch of Coors Light, photo provided by Coors Light
For fans of the Jonas Brothers, this limited edition six-pack might be an introduction to the. Sometimes people are drawn to a food or beverage because of a connection to their favorite celebrity. The limited edition six packs could have numerous pop culture fans searching for these six-packs.
According to the brand, these special bottles have a custom label. In addition to the Jonas’ likeness on the iconic mountains, the bottles will feature some references to album art.
If you want to find one of these six-packs, you will have to wait a little bit. Available only in select markets, the six-packs won’t be available till mid-November.
It will be interesting to see how quickly these six-packs fly off the shelves. Even if you aren’t a super fan, you might want to buy one if you see it. It will probably become one of the hottest beers of the season.
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What do you think of this Jonas Brothers and Coors Light collaboration? Do you think that these types of collaborative trends will continue?