Beyond Meat and Hardee’s are teaming up to make breakfast better
By Meg Dowell
Plant-based meat products are taking over America’s most beloved restaurant chains. Hardee’s and Beyond Meat are the latest to team up.
Everywhere you go out to eat these days it seems, vegetarian burger options mingle happily with their much beefier neighbors.
More and more often, these options come with a brand name attached — and curious diners can’t seem to order them fast enough.
Some are calling it the plant-based burger wars. And even if it’s nothing more than friendly competition between meatless manufacturers, the battles rage on.
Latest to join the quest to create the most burger-like meatless patty are restaurant chain Hardee’s and plant-based food company Beyond Meat, two brands already determined to bring the best possible food to their respective customers.
Beyond Meat is one of the most well-known plant-based meat replacement brands, and Hardee’s aims to offer food with “quality you can taste.” When two companies like these come together, there are surely only good things to come.
The goal of this partnership is to provide diners more options when sitting down at Hardee’s locations to enjoy the first — and arguably most important — meal of the day.
Starting this month, Hardee’s customers will be able to order a Beyond Sausage Patty on Hardee’s Made From Scratch Biscuits, known as the Beyond Breakfast Sausage™ Biscuit.
And if you’re in the mood for something off the breakfast menu, the restaurant chain now also serves an Original Beyond Thickburger®, which is made up of a Beyond Meat Burger patty and charbroiled in signature Hardee’s fashion. This burger comes on a toasted premium bun and is topped with lettuce, tomato, red onion, dill pickles, ketchup, mustard, and mayo.
These new plant-based menu items are available now at participating Hardee’s locations in Raleigh, North Carolina and Kansas City, Missouri.
Which new plant-based Hardee’s menu item are you going to try first?