The most magical place on earth has made it possible. The Impossible Burger is Disney’s preferred plant-based burger, but what does that mean for the plant-based food trend.
After Disney launched a huge plant-based food menu last year, the Impossible Burger has been designated as the “Preferred Plant-Based Burger” of Walt Disney World Resort, Disneyland Resort and Disney Cruise Line. As plant-based food options continue to become part of most menus, this designation shows that Impossible Foods is looking to become the most recognized plant-based food brand. Will this “Preferred Plant-Based Burger” impact what consumers serve at home?
Everyone associates Disney with the most magical place on Earth. While that tradition started memorable experiences, food has become an integral part of the theme park experience. From Mickey shaped treats to food festivals, foodies are flocking to theme parks to just eat.
Disney has embraced the plant-based movement. Last year, Disney added hundreds new plant-based dishes to its theme parks and resorts. From entrees to desserts to snacks, that plant leaf designation on the menu popped up everywhere.
While vegetarian and vegan menu items aren’t necessarily a new option, the creativity behind those menu items is much great. These dishes are more than just salads and sorbets. The Disney chefs show that focusing just on plants can be extremely flavorful.
When Disney launched that plant-based menu, it was very cautious not to mention the particular plant based food brands that it used. Although Epcot Food Festivals often highlighted Impossible Foods offerings, the brand name didn’t show up on other restaurant menus.
This new designation is a huge stamp of approval for Impossible Foods. To be included as the preferred option for Disney gives the brand even more stature. So many people look to recreate their favorite Disney dishes as home, now they can with the Impossible Burger.
To kick of this alliance, the Impossible Burger will be featured at the Disney California Adventure Food & Wine Festival. There are three dishes on the menu:
"Petite Impossible™ Burger with Guac and Pepper Jack Cheese at Avocado Time MarketplaceImpossible™ Cheeseburger Mac & Cheese at Nuts About Cheese MarketplaceImpossible™ Meatball Submarine at Paradise Garden Grill"
Looking at these options, the choices are a great way for guests to sample the variety that this plant-based burger offers. Just because it is plant based doesn’t mean that it cannot blend with other flavors and ingredients. The innovation continues to be part of the experience.
While the Disney California Adventure Food & Wine Festival will be the event showcasing Disney’s preferred plant-based burger with demonstrations, even more plant-based food options will be added to Disneyland as well as Disney Cruise Line and other Disney properties menus in the coming months.
What do you think of Impossible Burger becoming Disney’s preferred plant-based burger? Does this designation make you want to taste one for yourself?