Jif Squeeze Creamy Peanut Butter, peanut butter where, when and how you want it

NEW JIF Squeeze Creamy Peanut Butter, photo provided by JIF
NEW JIF Squeeze Creamy Peanut Butter, photo provided by JIF /

Jif Squeeze Creamy Peanut Butter is the best, new peanut butter innovation.

It is time to ditch the jar and knife. Jif Squeeze Creamy Peanut Butter makes enjoying peanut butter where, when and how you want it even easier. This new squeezable pouch is perfect for little hands, on-the go eating and all your baking needs. Are you ready to get squeezing with this peanut butter innovation?

For many people, Jif peanut butter is a pantry staple. Whether it is served in a sandwich, mixed into some tasty cookies or just eaten by the spoonful, peanut butter is always in the house.

While it is a food staple, sometimes the jar isn’t the most convenient way to enjoy that peanut butter goodness. Who hasn’t gotten some peanut butter on their fingers as she tries to scrape the bottom of a jar? No one wants to waste food, but it can be hard to get every last tasty bite.

Announced today, Jif is innovating how people eat peanut butter. The new squeezable pouch makes it convenient and easy to enjoy peanut butter.

According to Rebecca Scheidler, Vice President, Marketing for the Jif Brand “With our new squeezable pouch, we’re making it even easier and quicker for Jif lovers everywhere to get their Jif fix. No more ‘peanut butter knuckles’ when you’re trying to get the last ounce of goodness from the bottom of the peanut butter jar – No knife. No spoon. No problem!”

Jif Squeeze Creamy Peanut Butter
NEW JIF Squeeze Creamy, photo provided by JIF /

Thinking about this new packaging, it makes a lot of sense. For the baker, the squeezable pouch helps with measuring. For the snacker, it offers more portion control. For the kid, it makes for easy self-serving. With so many options, it will quickly become a family pantry staple.

The new Jif Squeeze Creamy Peanut Butter will be sold in a 13 oz, multiple serving pouch. Even though this pouch is meant for multiple servings, it could be a great on-the-go option. For families who pack snacks for outings, this option helps to streamline the snack bag. Plus, it can help to keep fewer touches on food.

Overall, this new squeezable packaging could start to take over the peanut butter shelves. While this packaging might be a little more difficult for a crunchy variety, the convenience will make it a huge seller. In some ways, it might have people saying, why didn’t they sell peanut butter in this way sooner.

The new Jif Squeeze Creamy Peanut Butter will be available in stores starting in July. To stay updated on availability, consumers can sign-up at Jif.com for updates.

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What do you think of this new peanut butter innovation? Will you be looking to buy a pouch?