Frito-Lay celebrates the NFL Kickoff with Tostitos FanTrack Bags
With the Tostitos FanTrack Bags, Frito-Lay celebrates the return to NFL Kickoff.
For many people, the return to NFL Kickoff is reason to celebrate. Frito-Lay and the new Tostitos FanTrack Bags are the ultimate way to showcase their fan pride. After too many months of that favorite jersey sitting on the hanger, it is time to prepare. Are you ready to create the ultimate homegate?
After months of watching the cornhole championship and re-runs of epic football games of the past, football fans are craving the action on the gridiron. For many people, it is more than just cheering each first down, epic catch in the end zone or a game ending interception. The connection between fans and football runs deep.
While this year’s NFL Kickoff might have empty stands and video screens, it doesn’t mean that this new season isn’t going to be just what people need. The anticipation is there, and the excitement is building. It is almost like Christmas morning. Whether or not you believe in Santa, you can’t wait to open those presents under the tree. Are you ready for NFL Kickoff?
According to Rachel Ferdinando, SVP and CMO, Frito-Lay North America, “This year, the return of the NFL matters more than ever. America is looking for a sense of normalcy, and the return of one of the country’s largest cultural events is sure to provide that joy. Our campaign is meant to tap into the excitement and anticipation kickoff provides and evoke some of the same magical feelings we have during the holiday season.”
The Frito-Lay campaign is centered around that idea of the night before kickoff. While the players might have some butterflies in their stomachs, so do the fans. Will this year’s homegate live up to the stadium food? Can you recreate those stadium nachos that always bring your favorite team a victory? More importantly, can the Packers Pretzel Bun of Awesomeness be made by a mere mortal home cook?
Since football and fans are always a winning combination, Tostitos, the Official Chip and Dip of the NFL, is kicking off the NFL Season with Tostitos FanTrack Bags. These special bags bring the sounds of the stadiums to your homegate. Available in 10 teams, Baltimore Ravens, Dallas Cowboys, Green Bay Packers, Kansas City Chiefs, Los Angeles Rams, Minnesota Vikings, New England Patriots, New Orleans Saints, Seattle Seahawks, and Tampa Bay Buccaneers, these FanTrack Bags are a must for the ultimate fan.
In my household, there is only one team, the Green Bay Packers. My husband might have written it into our marriage vows. Over the years, I have spent anniversaries, birthdays and many other important life moments sitting in Lambeau Field. The iconic chant of Go Pack Go plays over and over in my dreams, even outside of football season.
For a football family, the Tostitos FanTrack Bag are a must have. Our Green Bay Packers one has the exact same Go Pack Go that is etched in my memory. The only thing missing is the frigid wind off the lake. Anyone who has been to the Frozen Tundra knows that chill.
Fans who want one of these Tostitos FanTrack Bags can enter to win one. Simply, tweet @Tostitos and use #HomegateHeroEntry. Also, tag your favorite NFL FanTrack team.
Just like Christmas morning, the upcoming NFL season is that present just waiting to be unwrapped. It doesn’t matter if the plays are epic or never make the highlight reel, NFL football is back and that is reason to celebrate.
What is your favorite NFL football memory? Do you have a football watching tradition?