Coors Seltzer is a hard seltzer that wants to change the course

New Coors Seltzer, photo provided by Molson Coors
New Coors Seltzer, photo provided by Molson Coors /

Coors Seltzer seeks to make a significant impact with its hard seltzer launch.

While hard seltzer market continues to expand, Coors Seltzer is taking a different approach to its product launch. The Molson Coors hard seltzer looks to change the course in the market and spark a conversation on sustainability. How can you be part of the conversation?

As beverage trends ebb and flow, hard seltzers have been one of the fastest growing beverage categories. The beer aisle isn’t just overflowing with lagers, IPAs and craft brews. A large section is targeted to fruit forward, light alcoholic beverages. Whether it is fighting hops fatigue or just a preference for lighter flavors, everyone has had at least one hard seltzer recently.

Joining this beverage space is Coors Seltzer. The hard seltzer, available in Black Cherry, Mango, Grapefruit, and Lemon Lime, fits well within the category. It is 90 calories, gluten free and a 4.5 ABV.

To set itself apart in the hard seltzer space, Coors Seltzer wants to make itself water neutral. Although this term can be confusing, the idea is to offset consumption by helping natural resources. There are similarities to this idea and carbon neutrality.

As part of the Coors Seltzer launch, Molson Coors is partnering with Change the Course. Through the collaboration, the pair will seek to benefit 16 iconic river basins. The project will help to sustain healthy, flowing rivers.

Since everyone cannot physically go and “help” a river, the way that everyone can help is by drinking some Coors Seltzer. Yes, really, drinking some hard seltzer can make a difference.

During the summer of 2020, studies found that Americans drank 87 million gallons of hard seltzer. (yes, people might have found some happiness in a virtual happy hour). If everyone is going to pop open a can, shouldn’t that hard seltzer can do some good?

“Americans are drinking an astounding amount of hard seltzer, but it’s not doing much good. With the launch of Coors Seltzer and its Volunteer Program, we’re setting out to provide a seltzer that tastes good and also gives drinkers an opportunity to do good with each and every sip,” said Matt Escalante, Molson Coors’ senior director of above premium flavors.

The volunteering for this program is not too difficult. Simply join the Coors Seltzer Volunteer Program, pop open a can and drink. Yes, really. Drinking is all that is required.

Since Coors is offsetting all the hard seltzer consumption by “by footing the bill on 175,000 12-packs to restore all of that hard seltzer volume consumed.” It is a contribution toward the water-neutral goal and benefiting the Change the Course organization.

According to Coors, they want people to do some good with their beverage choice. “When drinkers buy Coors Seltzer, they help restore 500 gallons of water into America’s rivers.” This good deed is definitely an easy choice.

For more information on this program and the Coors Seltzer Volunteer Social Sweepstakes, please visit the brand on Instagram or Twitter.

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Can your beverage do some good? With this Coors beverage, it could be the step towards healthier rivers. Just one can at a time.