Uber Eats and Starbucks are delivering it forward this holiday season

The Pay It Forward tradition continues thanks to Uber Eats and Starbucks.

This holiday season, Uber Eats and Starbucks are keeping the pay it forward tradition going. This year, people can “Deliver It Forward.” Instead of just buying a beverage for the person in line, now those Starbucks holiday favorite beverages can be sent to anyone, both near and far.

The new Deliver It Forward promotion could change how and why people order their favorite Starbucks beverage. While many people love that crème brulee latte or peppermint mocha, the way that people are enjoying them is different this holiday season.

With the increase in digital ordering, Uber Easts and Starbucks understand that the holiday tradition of paying it forward needs to be adapted for the current climate. This digital twist brings more opportunity to spread holiday cheer across the miles.

To participate in the Deliver It Forward program, simply place a Starbucks order via Uber Eats app. After completing the order, users will receive ” an email with your friends and family code for $10 off their next Starbucks delivery order. “ The $10 code can be shared with up to 30 people.

There are a few restrictions. First, the $10 code is available while supplies last or the first 100,000 customers. Also, the code must be used by November 22.

Whether or not you get one of these codes isn’t the point of this promotion. The reality is that everyone could use some extra holiday cheer this season. Whether it is a $10 code to purchase Starbucks or kind gesture to bring some happiness this holiday season, focusing on the happy is more important than ever.

How will you pay it forward or deliver it forward this holiday season?