The New Year brings a new menu item, Chipotle Cilantro Lime Cauliflower Rice.
Adopting a healthy eating change is easier with the new Chipotle Cilantro Lime Cauliflower Rice. Instead of just abandoning the love of a Chipotle burrito or bowl, this ingredient food swap can make it easier to add another plant-based option. Ready to give it a taste test?
The new Chipotle menu item is a flavorful addition. The plant-based option is described as “freshly grilled, riced cauliflower, finished with hand-chopped cilantro, lime, and salt.” In a way, this new menu item is almost like an ingredient swap that many cooks do at home. Rice cauliflower has become a popular food swap.
Chris Brandt, Chief Marketing Officer said, “Chipotle fans have been craving more plant-powered, better-for-you options that align with the latest health trends and emphasize the benefits of real food.” Two items stand out from that statement.
First, the mention of real food seems to set Chipotle apart with this new menu item. While some plant-based food is manufactured food, the riced cauliflower is considered “real food.” It is a plant-based food actually from a plant.
The cauliflower rice is the same flavor as the classic Chipotle rice. Since cauliflower rice tends to absorb flavor well, it should offer the same satisfaction as the traditional menu ingredient.
Additionally, it is clear that Chipotle appreciates that its menu needs to evolve to take into account food trends. Whether it is more plant based food options, bolder flavors or health focused ingredients, consumers are demanding more from their fast causal restaurants.
While the past year saw many restaurant menus shrink, restaurants have to listen to consumers’ demands. Right now, plant based food options are in high demand. This Chipotle menu item seamless fits into the menu without radical changes to other menu choices.
While this new menu item will be well received, there is a little catch. Adding the Chipotle Cilantro Lime Cauliflower Rice does cost an additional $2. But, now through January 11, delivery fees of $10 or more will be waived with purchase of the Cilantro Lime Cauliflower Rice.
The Chipotle Cilantro Lime Cauliflower Rice is a limited time menu item.
What do you think of the new Chipotle menu item? Do you want to make the swap?