Krispy Kreme lands a Mars Doughnut in honor of Perseverance

Krispy Kreme Mars Doughnut, photo provided by Krispy Kreme
Krispy Kreme Mars Doughnut, photo provided by Krispy Kreme /

As Perseverance lands on Mars, Krispy Kreme is celebrating that historic landing with a Mars Doughnut. Only available on February 18, the Mars Doughnut might be an homage to the Red Planet but the flavors will make you happy that your feet are firmly planted on Earth. What interstellar treat is this Mars Doughnut from Krispy Kreme?

According to the doughnut company, the Mars Doughnut is a “Chocolate Kreme-filled doughnut dipped in caramel icing with a red planet swirl and sprinkled with chocolate cookie crumbs.” Unlike the movie, The Martian, potatoes are left off the menu.

Thinking about the flavor combination, this doughnut could become a highly coveted option. The combination of a caramel icing with the chocolate kreme sounds quite tasty. While there have been some chocolate caramel offerings (remember the recent Dough Notes for Valentine’s Day), this particular combination is different.

Also, the addition of the chocolate cookie crumbs is smart. A little extra crunch texture on a doughnut can make it quite enjoyable.

Why is Krispy Kreme launching the Mars Doughnut?

Krispy Kreme Chief Marketing Officer Dave Skena said, “The landing of Perseverance on Mars will be an epic and important achievement. So, we’re celebrating the best way we know how: with an amazing new doughnut discovery right here on earth.”

Although this special Mars Doughnut is just a one day offering, Krispy Kreme is trying to make the event even bigger, just like the Perseverance Rover landing on Mars. While rocket launches might be an almost daily occurrence on the Space Coast, special events need to be celebrated.

When Perseverance launched, many people joined NASA and sent their name to Mars. While some people thought that the idea was a fun way to be part of history, Krispy Kreme is making it special. Anyone who has that NASA boarding pass will receive a special treat.

At participating locations, that NASA Mars boarding pass will get “travelers” a free Mars Doughnut. This free food offer is better than any frequent flyer miles deal.

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What other space food could inspire a Krispy Kreme doughnut? Are you excited for the exploration of Mars?