Kellogg’s SMORZ Jumbo Snax is the new way to enjoy fan favorite cereal

Kellogg's Smorz Jumbo Snax, photo provided by Kellogg's
Kellogg's Smorz Jumbo Snax, photo provided by Kellogg's /

When that s’mores craving kits, Kellogg’s SMORZ Jumbo Snax is the easy way to satisfy it. As cereal snacking has become one of the popular snack food options, this newest flavor to join the Kellogg’s Jumbo Snax line could be the most versatile flavor yet. Are you ready to open a bag?

For many people, cereal is more than just a breakfast food. In recent years, the cereal flavors aren’t limited to just the cereal bowl. From cereal milk to desserts to a variety of food mash-up options, people cannot get enough of cereal flavors.

When Kellogg’s released Jumbo Snax many people were quite excited. While throwing some dry cereal in a bag is convenient, the shape and size of traditional cereal can be a little small for snacking.

With the Jumbo Snax, the larger cereal size made for an easy grab and devour option. Whether eaten as a breakfast option, put in a lunch box for a treat, or enjoyed as an anytime snack, cereal snacking has become just as popular as those savory alternatives.

Why launch Kellogg’s SMORZ Jumbo Snax?

At the end of 2020, Kellogg’s announced that SMORZ would be returning to store shelves. After a long hiatus, many cereal lovers jumped for joy over that news. As Erin Storm, senior marketing director of Kellogg All Family Cereal, said “Kellogg’s SMORZ Cereal has an incredibly passionate fanbase — and their efforts to bring back the cereal have paid off.”

Given the fan base for the traditional cereal, it made sense for this flavor to join the Jumbo Snax line-up. That classic s’mores flavor is totally craveable.

Thinking about this particular snack, it could be more than just eating some out of the bag. For example, it would make for a great ice cream topping. Or, it could add another layer of texture as a brownie topping. The possibilities are many.

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Kellogg’s SMORZ Jumbo Snax will hit store shelves in April 2021. A 12-pack multi-pack will retail for $5.49.

What other Kellogg’s cereals would you like to see transformed into Jumbo Snax?