Busch Beer Name a Race contest continues fan-focused NASCAR outreach
Busch Beer has long had a presence in auto racing, specifically NASCAR, significantly expanding their efforts over the past decade with Kevin Harvick’s Stewart-Haas Racing team, and their Busch Beer Name a Race contest is the latest to continue this trend.
While they are giving a fan a full-time job with Harvick’s No. 4 Ford Mustang team thanks to the Busch Crewmaster promotion that ran during the 2021 Daytona 500, fans can get the honor of naming a race with a donation of $1 or more on the Busch website.
Donations will go to Farm Rescue, an agriculture-centered nonprofit organization, which makes sense considering that this NASCAR Cup Series race will be held at Kansas Speedway, in the middle of the prairie outside Kansas City, Kansas. It will take place on Sunday, May 2 at 3 p.m. ET and air on Fox Sports 1.
Since the race will be 400 miles, it seems likely that the Busch Beer Name a Race winner will include the number somewhere, or possibly the 267 laps involved (Kansas Speedway is a 1.5 mile track known as a “cookie cutter”).
Busch Beer Name a Race contest raises funds for a good cause.
The top four fan-submitted names will go into a poll on the Busch Twitter account (@BuschBeer) that will run on Saturday, March 8 and Sunday, March 9.
NAME A NASCAR RACE FOR $1. NO JOKE.
— Busch Beer (@BuschBeer) February 23, 2021
We're giving you the opportunity to name the @NASCAR Cup Series Race at @KansasSpeedway on 5/2 in support of American Farmers! Submit your race name and make a $1 donation to Farm Rescue below by 3/3. Let the names begin!
The winning name will be featured in the race logo, the tickets, on NASCAR’s website, race merchandise and in the infield grass, while it will also receive mention on the broadcast by announcers Mike Joy, Jeff Gordon and Clint Bowyer (who was sponsored by Busch during his SHR tenure).
For every $1 donated, Busch will also match the money raised during this promotion, doubling the fundraising efforts.
In addition to being a premier partner of the NASCAR Cup Series as the Official Beer of NASCAR, Busch also was the title sponsor of the Triple-A level national series (now the Xfinity Series) from 1984 until 2007, and been sponsoring Harvick in the Cup Series since 2015.
In related news, the upcoming race this weekend at Homestead-Miami Speedway will be the Dixie Vodka 400, and racing news site Frontstretch reported that Quin Houff’s No. 00 Chevy Camaro will be sponsored for 11 races (roughly a third of the season) by 8 Ball Whiskey, which will be a colossal help to his underfunded StarCom Racing team.
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