CACTI Agave Spiked Seltzer hits shelves with a Travis Scott creative spin

When Travis Scott launches a new product, it gets attention. CACTI Agave Spiked Seltzer is now available on store shelves. And, to kick off the Anheuser-Busch new beverage launch, a special commercial aired during the GRAMMYS.

While beverage fans will want to know about the particular flavors and how this hard seltzer sets itself apart from other beverages on the crowded shelf, the product launch happened in true Travis Scott fashion. As seen in that commercial, cracking into this can is far from an ordinary experience.

If you didn’t see the Travis Scott CACTI Agave Spike Seltzer commercial during The GRAMMYS, here it is.

Based on the commercial, this hard seltzer is meant to be an experience. While the commercial might be a little cerebral, it is getting people’s attention, like CACTI Agave Spiked Seltzer, itself.

As Travis Scott said, “This has been something I had a strong vision for and have wanted to do for a while. It was important to me to be heavily involved in the entire creative process; from the flavor obviously, to the can design, packaging and the entirety of the brand world we’ve built. I sought to create a beverage brand that was unlike others in the market.

The CATCI Agave Spiked Seltzer has three flavors as part of the product launch. Those flavors are Pineapple, Strawberry & Lime. Each beverage is made with “100% premium blue agave from Mexico” and contains a 7% ABV.

While hard seltzer category might have many options, this Anheuser-Busch beverage looks to set itself apart with bold flavors. As consumers get a taste of this new beverage, the flavors will speak for themselves.

Looking at the three flavors, the pineapple option is the most intriguing. With the sweetness from the blue agave, the tropical fruit flavor should be crisp yet refreshing. With the hint of lime juice, the flavors pop. While the beverage uses blue agave, it does not contain tequila.

The CACTI Agave Spiked Seltzer is sold in a 9-count variety pack. The Lime and Pineapple flavors are sold in 16 oz and 25 oz singles as well.

Are you ready to pop open a can of CACTI Agave Spiked Seltzer? Do you think that the Travis Scott beverage will change your hard seltzer preference?