You know in high school when your teachers remind you that college admission offices are looking at your tweets and then in college you hear the same thing about potential employers, but how come no one ever warned us that Heinz would be turning to consumer tweets for their latest condiment mashups?! Literally SO. COOL. To have a world-known ketchup brand create a condiment because you randomly tweeted about an unexpected craving years ago? Why couldn’t that have been me?
Your chance to ‘ketch’ up.
Heinz searched through 10 years of posts from Canadian blogs and old tweets (because why not) to then develop and release three new sauce mashups, Heinz Tarchup, Wasabioli and Hanch.
“These new creations combine some of Canada’s favorite condiments into three equally saucy mashups,” according to the press release.
To be completely honest, I’m not sure Americans would favor these, since we are the strong believers in Mayochup and Mayoracha, but here’s what we know about the flavors.
Tarchup is a mix of tarter sauce and Heinz Ketchup, which may be the perfect match for a fresh batch of seafood.
Wasabioli is a blend of wasabi and garlic aioli and perhaps a great topping for Canada’s famous poutine. FYI, poutine is a dreamy, simple bowl of thick cut french fries, melty cheese and hot gravy.
Hanch is a combination of hot sauce and ranch. Okay, this is definitely a clear American winner and I may have to ask my Canadian fam to send this ASAP.
“We’ve seen incredible success with innovations such as Mayochup and Mayoracha,” says Daniel Gotlib, Associate Director, Brand Building & Innovation, Kraft Heinz Canada. “There’s a lot of appetite for Heinz mashups as consumers continue to explore bolder and more unique flavour pairings. Surprisingly, there is a lot of social conversation about condiment mashups and we saw an opportunity to work with our fans in creating mashups that are inspired by them.”
Your probably wonder when you can grab these tasty new dips, but as of right now, these Heinz creations are only available in Canada at select retailers for $2.99. So for now, the U.S. will have to sit tight and wait for the next mayo innovation.