The new M&M’S Messages Sweepstakes is giving NASCAR fans a chance to win Kyle Busch merchandise, simply by tweeting their favorite message from the 28 available options.
The M&M’S Messages program was started last year as a way to “help people connect and find humor in everyday life,” as a press release stated.
To enter, fans will just need to repost their favorite of the messages on the candy wrappers and use the hashtag #MMSSweepstakes, and the giveaway promotion will run until Sunday, March 28 at 9 a.m. ET. For more information, see their website for more details.
M&M’S Messages wrappers also contain a code that can be scanned to unlock a special Spotify playlist, celebrating the happy moments in life that deserve celebration.
As part of the promotion, Busch’s No. 18 Joe Gibbs Racing Toyota Camry will be wrapped in a special M&M’s Messages scheme for this weekend’s race at Atlanta Motor Speedway (Sunday, 3 p.m. on Fox) and the first-ever Bristol Dirt Race later this month.
Select fans pf the iconic candy will be randomly chosen to win Kyle Busch hats and diecast cars, with a grand prize winner getting an autographed chunk of sheet metal from the car itself.
“What I love about the M&M’S brand, is that they are always looking for ways to connect with and celebrate our fans in fun and interesting ways,” Busch said in a press release. “We’re huge fans of M&M’S Messages at home, we always enjoy seeing the fun and interesting phrases they have on the packs, where we can share a better moment and a smile together.”
Appropriate for a driver nicknamed “Rowdy,” the two messages featured on the M&M’S Messages scheme are “Thanks for being as awesome as I am” and “I’m not competitive, I just hate losing.”
The M&M’s Messages are featured on the Original Milk Chocolate (brown), Peanut (yellow), Caramel (dark blue) and Peanut Butter (reddish orange) wrappers and are available for a limited time at retailers across the country.
Kyle Busch is a two-time NASCAR Cup Series champion and has 57 race wins, 35 stage wins, 32 poles, 215 top fives, 318 top 10s and nearly 18,000 laps led in 575 career starts, in addition to having the most career wins in the Triple-A level Xfinity Series (97 and counting) and Double-A level Camping World Truck Series (59 and counting) and owning one of the top Truck teams in Kyle Busch Motorsports.
Five races into the 2021 Cup season, Busch has two top-10s with a best finish of third at his home track of Las Vegas and sits 15th in the standings, though KBM drivers John Hunter Nemechek and Chandler Smith currently are sitting in first and fifth in the Truck standings and all three KBM trucks are within the top seven in Trucks owner points.
Before joining JGR’s flagship team along with Kyle Busch in 2008, M&M’S already had a presence as a primary sponsor at the top level of stock car racing, appearing on the Robert Yates Racing No. 38 Fords of Elliott Sadler and David Gilliland from 2003-2007.
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