Pringles is the latest brand to join the NFT craze and their first-ever flavor, ‘CryptoCrisp,’ is currently worth $731.81. WHAT? Yes, a can of chips (that you can’t even eat) is nearly worth $800. Before you really understand anything I just said, let’s break it down because it took me 30 minutes to truly comprehend what Pringles is doing.
First, what in the world is an NFT?
NFTs are non-fungible tokens, which are the latest cryptocurrency phenomenon to go mainstream, according to CNN. CNN also clarified that NFTs transform digital works of art and other collectibles into one-of-a-kind, verifiable assets that are easy to trade on the blockchain. It’s important to note that, no two NFTs are the same.
Hm, I wonder if anyone has thought to do this with the Mona Lisa. Can you imagine how much it would go for if chips is almost $800?
Oh and FYI, a blockchain is the digital database underpinning cryptocurrencies such as bitcoin (Elon Musk made this popular again with his tweet on Dodge) and ethereum.
What is the Pringles CryptoCrisp?
Honestly, its a “limited-edition virtual flavor.” I swear, that’s what the chip brand announced via Twitter on March 17.
The series has 50 limited edition versions of the packaging design on an NFT marketplace, making this “flavor” available for purchase online only.
Who made the Pringles CryptoCrisp?
The can is an original, one-of-a-kind design by the artist Vasya Kolotusha.
While a can of chips going at this price may seem crazy, at least all proceeds from sales of the limited edition piece goes directly to the artist!
How can you join the bid?
The virtual flavor is available exclusively as an NFT for auction on Rarible. And of course I’m going to tell you what that is! Rarible is a software where artists can create and sell digital collectibles secured with blockchain.
The starting price was 0.0013ETH ($2.00), the average price for a Pringles can in store, but now, the bid stands at 0.4 WETH (a.k.a. $731.81 USD).
Are you willing to jump in on the bid? Perhaps you can have your TV screen playing this virtual flavor right above the fireplace!