Tostitos celebrates its spiciest chip with the most creative descriptions

A little heated banter between friends is always tasty and Tostitos Habanero puts its spiciest chip to the test. With the help of Dan Levy and Kate McKinnon, the new Tostitos Habanero flavor might have a level of spice that could leave you lost for words.

Describing that first bite experience through words can be hard. A writer can use superfluous adjectives that exacerbate the boldness of the habanero pepper in contrast to the crunch of the tortilla chip. Although that flavor creates that slow burn that questions whether you should go back to savor again, douse the flames or embrace that fire in your mouth, the reality is that everyone has to experience food to truly appreciate its flavor.

To celebrate the launch of Tostitos Habanero, Dan Levy and Kate McKinnon put their witty banter to the test. Their eloquence just might people craving a bite of the spiciest chip.

Since everyone’s spice tolerance is a different, the spiciest chip will have people reacting in different ways. Whether it is that little tingle that make you shiver in delight or the boldest flavor that makes you weak in the knees, the truth is that enjoying some tasty food with a friend is always a good choice.

Classic pairings are always in style. While chips and dips are classic food friends, sometimes one has the upper hand. Although the situation might not be as comedic as the video presents, there is no mistaking that a great friendship has an unspoken bond.

As Anya Schmidt, senior director of marketing, Frito-Lay North America, said, “Tostitos’ ambition is to fuel togetherness and help bring people closer to those they love by telling the stories of connections friends share and things they love to do together.” The new campaign tells that story and encourages others to do the same.

And, given that this campaign is for the Tostitos Habanero, it raises the question. How do you handle a spice debate and who wins prime placement in the snack bowl?

If you haven’t opened a bag of the Tostitos Habanero, it is time to venture to the spicy side. Whether you go all in and eat the chips on their own or prefer to enjoy these chips with some guacamole, the bold flavor needs to be tried.

And, if you friend is a little spice adverse, bring some nacho cheese to the chip and dip experience. Cheese can bring down the heat and everyone can be back in harmony.

After a long year on the couch, it is time for life to get a little heated. Grab a bag of Tostitos Habanero, enjoy some fun with a friend, and bring the spice back to the conversation.

What is your favorite chip and dip pairing? Are you a spicy fan or do you prefer to keep your food in the mild zone?