For The Botanist Islay Dry Gin, National Gin and Tonic Day is a reason to raise a toast with a favorite cocktail. While the classic beverage might be celebrated in its simplicity, that refreshing sip can do more than offer a moment of relaxation. This year, the brand is using its platform to support the Independent Restaurant Coalition.
It goes without saying that the past year has been a tremendous struggle for the restaurant industry. From businesses shuttering their doors to restaurant employees losing their jobs, the reality is that the once robust industry has fallen hard.
While many diners build excitement about returning to their favorite bar stool or neighborhood restaurant table, the reality is that the transition is a slow one. Although the doors shuttered quickly, the reality is that it takes a while for the lights to shine bright again.
How is The Botanist Islay Dry Gin helping the Independent Restaurant Coalition?
National Gin and Tonic Day is celebrated every April 9. Similar to the spring flowers that are starting to bloom, many people are looking forward to future months full of renewal and hope around their favorite restaurants. While a cocktail might not be a savior, raising a cocktail can be a way to help others.
According to Ian McLernon, President and CEO of Rémy Cointreau Americas. “We know the hardships that many local restaurants and bars have faced over the last year. That’s why we are proud to be partnering with the Independent Restaurant Coalition on this initiative. People are at the heart of everything we do at Rémy Cointreau. This is particularly true for The Botanist, which comes from one of the only distilleries in the world to be B Corp certified – a distillery that believes in putting people and purpose in line with profit and in using business as a force for good. Through this partnership, we want to do our part to give back and help rebuild our local bar and restaurant community.”
In the months of April and May, every Botanist & Tonic or Botanist & Tonic To-Go Carrier Kit will trigger a $5 donation to the IRC. On both National Gin and Tonic Day and over Memorial Day Weekend, the donation will be doubled. Up to $25,000 will be donated to the Independent Restaurant Coalition.
Sometimes having a good excuse to enjoying a cocktail is a reason to raise a glass. Join The Botanist Islay Dry Gin and toast to the return to restaurants and the memories to be made once again.