Earlier this year, Reese’s Ultimate Peanut Butter Lovers made a big splash in the candy aisle. Ahead of this summer’s Olympics, the brand is partnering with US Olympic swimmers to form the Ultimate Team Reese’s. Ready to dive into this ultimate peanut butter goodness?
During an Olympic year, many brands find ways to support Team USA. With this collaboration, Reese’s joins forces with three of the best US Olympic Swimmers in the pool. In addition to the 23-time Olympic Gold Medalist Michael Phelps, Katie Ledecky and Caeleb Dressel round out Team Orange. While people can debate which swimmer would get to the wall first in the ultimate showdown, everyone can agree that the Ultimate Reese’s Peanut Butter Lovers is a gold medal winner.
Margo McIlvaine, Brand Manager Reese’s said, “As America’s number one chocolate brand, we couldn’t settle for anything other than the best and that’s exactly why we’ve partnered with these legendary U.S. Olympians: Michael Phelps, Katie Ledecky and Caeleb Dressel. These three know exactly what it takes to be the ultimate, and we welcome them to the Ultimate Team Reese’s.”
In a recent announcement video, Reese’s gives a little taste of its salty side to Michael Phelps.
On a personal note, as a mom of competitive swimmers, this collaboration is important for everyone who has pushed themselves as an athlete over the past year. For many swimmers, the pool provides them the solace that they need in difficult times. While the phrase fish out of water might sound corny, in the past year, the time spent away from the pool can be difficult. Seeing those celebrated athletes on center stage is a reason to keep pushing forward towards new goals. Maybe, with a reward of a Reese’s for that 1 hundredth of a second victory at the wall.
While the humor, and the not sorry Reese’s attitude, is clear in the commercial, that unapologetic sentiment is more that just a laugh. Many athletes, both aspiring ones and US Olympic athletes, are ready to stand tall and celebrate their achievements and how they have powered through any obstacles in their path. No one should ever be sorry for that sentiment.
This announcement comes on the heels of the Reese’s presence during the NCAA Basketball tournament. As the brand delivered its Reese’s Big Cups with Pretzels to overcome those salty moments, the brand shows that food and culture are always entwined. It is more than just a flavor craving. Sometimes food can be that way to express feelings that can otherwise not be put into words.
As more excitement builds for the Olympics, it will be interesting to see how Reese’s uses Team Orange. While Phelps might not be in the Tokyo pool, Dressel and Ledecky will be making a huge splash. From Ledecky potentially becoming the most decorated woman’s US Gold medal athlete to Dressel potentially taking down a Phelps record, there are plenty of reasons to watch USA Swimmers compete.
It is time to get excited about the Olympics and no one should be sorry for that. Which swimmer on Reese’s Team Orange would you want to be on your relay team for the gold medal?