McDonald’s and Biden Administration join forces on We Can Do This Campaign

As people start to re-emerge into their communities, McDonald’s and the Biden Administration are partnering to bring the vaccine conversation to table in a more robust way. While many people appreciate that they need to do their part, the We Can Do This Campaign is more than just another shot in the arm. The reality is that as members of a bigger team, people need to appreciate the community that is coming together to make a difference.

The past year has been unlike any other. While isolation might have created a void, the scenario proved that community makes people stronger. Although connections were made through screens, the reality is that face to face interactions are vital for so many people. To get back to those moments, it takes a team effort.

Through the We Can Do This Campaign, McDonald’s looks to provide consumers vaccine information. By making information accessible as well as fostering a conversation about the health crisis, the hope is to inspire others to learn what they can do. While everyone must do their part, the reality is that each individual does not act alone. Through the collective, there is a great opportunity to help end the current health crisis.

As part of the We Can Do This Campaign, McDonald’s will use its platform in several ways. From the billboard in Times Square to information on its McDonald’s hot McCafé cups and McDelivery seal sticker, the hope is to support ongoing efforts to inform people across the U.S.

Genna Gent, McDonald’s USA Vice President for Global Public Policy and Government Relations, said, “We all want to protect ourselves and our loved ones and be together with our communities again. McDonald’s is excited to be doing our part for the people we serve, providing them with simple information that can help keep them safe. This is a team effort – it takes all of us. We’re proud to enter this partnership to provide trusted, independently verified information about COVID-19 vaccines to our customers in the nearly 14,000 communities we serve.”

HHS Secretary Xavier Becerra, said “Thanks to McDonald’s, people will now be able to get trusted information about vaccines when they grab a cup of coffee or order a meal. Ending this pandemic requires all of us working together to do our part, including encouraging our friends and family to get vaccinated. This effort will help more people make informed decisions about their health and learn about steps they can take to protect themselves and their communities.”

Although “150 million people have received one vaccine dose,” the reality is that this situation is ongoing. From keeping the topic in the forefront of the conversation to appreciating that it is a team effort, the concept of the We Can Do This might be the most positive conversation for the summer.

What companies do you think are doing a good job of making positive change?