Make space in the cooler because Natural Light Sour Seltzer is the changing the conversation for summer beverages. While the hard seltzer space continues to flourish, brands need to find a way to stand out on the shelf. Even though brand loyalty and lifestyle connections are important, sometimes a particular flavor just satisfies a craving. Ready to pucker up?
For many people, summer days mean being outside, enjoying the moment and making memories. While Naturadays has captured that sentiment, sometimes people want a different flavor. Although that new tropical pineapple lemonade flavor brings a thought of warm beach breezes, sometimes that sweetness isn’t right for the moment.
Already this year, Natural Light has committed to having a beverage for any and every occasion. From the new Naturdays Frozen Icicles to its other hard seltzers, the brand appreciates that all of its offerings look to stand out in a crowd. There is no mistaking a Natural Light product in the sea of sameness.
According to Daniel Blake, Vice President of US Value Brands at Anheuser-Busch. “Natty strives to be at the forefront of innovation, and while Sour Seltzer is already our fifth innovation this year, I can promise we’re just getting started.” Blake believes that this seltzer with “make a splash.”
What can you expect when you open a can of Natural Light Sour Seltzer?
Natural Light Sour Seltzer is available in four flavors, “Rind & Dined Watermelon, No Capple Green Apple, Razzle Dazzle Blue Raspberry, and Slice for What Lemon.” While the names are pure Natty Light cheekiness, the flavors deliver that hint of tartness that makes the hard seltzer refreshing on a hot day.
Similar to how a tart lemonade can be delightfully refreshing, these beverages have a similar concept. The tartness is subtle, yet apparent. It is different from a gose or sour beer, which can be very sour forward.
While everyone will have a favorite flavor, the Rind & Dined Watermelon might be the must have flavor of the season. The hint of tart with the watermelon is quite versatile. It pairs well with hamburgers, barbecue or even a simple salad. When the variety pack is opened, be sure to hide a few of these cans in the bottom of the cooler. Or, this flavor is available in 25 oz cans so that people don’t have to worry about sharing.
The new Natural Light Sour Seltzer is available for a limited time at various retailers. Each serving has a 6% ABV. In addition to the Rind & Dined Watermelon 25 oz can, there is a 12 oz, 12-pack variety option.
Are you ready to pucker up this summer? Which flavor do you think will be your favorite?